Everest Poker 'Hugely Supportive' of New WSOP Final Table Scheduling

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Everest Poker welcomed the new November World Series of Poker final table scheduling today, where it has already secured exclusive felt-top, and table-side branding rights.

Everest Poker, who recently signed a multi year deal to brand all table felts and the inner rung of the final table at the World Series of Poker, is delighted with the new November 2008 schedule for the final table.

"This move is a masterstroke for the WSOP's global profile and will undoutedly make the build up to the final table the most dramatic yet," said Jennifer Joyce, Chief Marketing Officer, Everest Poker. "From both a commercial and personal point of view I am hugely supportive of the scheduling and from a European perspective it gives everybody a much better chance to see the biggest event in world poker."

With the recent multi-year agreement, Everest Poker's brand will reach an estimated global audience of 200 million. Additionally, the new alliance enables Everest Poker to provide its largely European player base with more opportunities to play in a WSOP event in Las Vegas.

Ty Stewart, World Series of Poker Director of Marketing, Sponsorship and Licensing, commented: "Simply put, it is our responsibility to elevate the world championship of poker. There's a common denominator to all popular sporting events in any culture - a meaningful prize, participants you can root for, and a sense of drama. The new format will encourage more people to discover this great game and its seminal tournament."

About Everest Poker

Everest Poker is owned by Everest Gaming, LTD. With over 11 years of online gaming experience, Everest Gaming has established a name in offering some of the most exciting and trusted multilingual gaming web sites worldwide. It was the first company to launch a truly multilingual poker gaming platform in 2004. Everest Poker is a European poker room created for, and run by, European poker enthusiasts. With a strong understanding of International poker markets, Everest Poker provides its players with the best localized poker experience. Through fully translated software, native language customer service, the unique ability to chat in any language and a roster of features and benefits tailored to each local market, Everest Poker helps its players master their own game. More information is available from the Everest Poker website: http://www.everestpoker.com.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit http://www.harrahs.com.

For further information please contact:
Ed Pownall, Everest Poker Press Office, on 0044 7825 064776


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Ed Pownall
Everest Gaming
0044 7825 064776
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