Today, 80 percent of internet users are looking for health information online
Traverse City, MI (Vocus) May 6, 2008
Healthcare companies are investing substantial resources to build websites. But as Oneupweb CEO and founder Lisa Wehr knows, "if you build it, they will come" only holds true in the movies.
"Having an appealing website is a good start. But it takes an ongoing effort to attract significant traffic from your key audience," explains Wehr. "Natural and paid search can attract the right audience to your healthcare website, and together they can drive that traffic to key services and product line information."
Wehr will discuss these and other benefits of natural and paid search as a featured speaker at Strategic Health Care's live audio conference on Thursday, May 15 at 1:30p.m. Eastern. A portion of her presentation will also focus on how to secure management buy-in.
"Today, 80 percent of internet users are looking for health information online," says Wehr. "It's never been more important, or more beneficial, for companies in the healthcare industry to engage in online marketing."
Adam Lefton, another presenter at the live audio conference, will speak to this. As the Director of Web Strategy at Cancer Treatment Centers of America, he has seen their monthly unique visitors increase from 50,000 to 250,000 in just five years as a result of their search marketing initiatives. Today, their online strategy accounts for 60 percent of all patients.
"Cancer Treatment Centers of America is a shining example of what an ongoing, strategic online marketing initiative can do," says Wehr. "As their online marketing partner, we are pleased to share in their success."
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search optimization, paid search marketing, conversion improvement, podcasting, social media marketing and SEM consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.