Colorado BOTOX® Cosmetic Patients See the Value - Even During a Downturn

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With the economy struggling, many people are cutting back on discretionary spending, but at a medical spa in Denver, BOTOX® Cosmetic continues to be a popular option for women and men who recognize the importance of looking their best.

Times may be tough, with even the necessities of life becoming increasingly expensive, but a tight economy hasn't stopped Denver residents from choosing BOTOX® Cosmetic at the Rejuvenate! medical spa in Colorado. More and more people are learning about this exciting wrinkle treatment, whether from a friend, news articles, or even from the Rejuvenate Web site (http://www.thecenterforskincare.net/medical-spa-procedures/botox.cfm).

More BOTOX injections were administered in 2007 than ever before, according to the American Society of Plastic Surgeons (ASPS). In fact, last year over 4.6 million injections were performed, a 13% increase over 2006. This increase occurred even as the economy slowed substantially in the second half of 2007.

"There are at least a couple reasons why women and men in Colorado continue to choose BOTOX Cosmetic," says Dr. Steven Vath, a board-certified plastic surgeon and one of the medical directors at Rejuvenate. "First, it's effective. With so many non-invasive treatments out there today, it only makes sense that at least a few will not live up to the promises and hype. BOTOX isn't like that. Another reason for its success is that BOTOX is more affordable than surgical procedures such as brow lifts and facelifts. It won't deliver the same level of long-term results, but it is an excellent interim treatment for patients who aren't quite ready for a surgical procedure."

Recent news articles have shed light on the continued growth in the popularity of BOTOX Cosmetic. An article on CNN.com suggests that, "For a growing number of Americans, BOTOX is no longer a luxury, it's a necessity." The article also speculates that BOTOX will again be the top cosmetic procedure in 2008.

"It may be hard to argue that BOTOX is a 'necessity' for anyone," adds Dr. Andrew Wolfe, another board-certified plastic surgeon and director at Rejuvenate. "But the fact is that throughout time, people have wanted to look their best. The appeal of this treatment is that women and men can erase wrinkles in only minutes, with practically no downtime or discomfort. And with this treatment, regaining a more youthful look doesn't have to cost thousands of dollars."

In Denver, BOTOX is also a great choice for maximizing the results of cosmetic facial surgery. While the treatment won't achieve the permanent, comprehensive results of a surgical procedure, it can deliver significant, satisfying results for patients with moderate to severe wrinkles. "If a person truly needs a brow lift, BOTOX can provide some benefit, but it's not a complete substitute for surgery," says Dr. Vath. "A patient who comes to us with dynamic wrinkles - those wrinkles caused by repeated muscle movement - is the best candidate and can see dramatic results that last for months before re-treatment is required."

While BOTOX is still Denver, Colorado's top non-surgical treatment, other minimally-invasive procedures are also seeing increased popularity at Rejuvenate. Treatments using Restylane®, Juvéderm™ and Sculptra® all increased more than 33% nationwide last year according to the ASPS, and the staff at Rejuvenate have seen a similar increase in popularity.

The Center for Skin Care (http://www.thecenterforskincare.com) serves Denver and Golden, Colorado. Board-certified plastic surgeons Dr. Andrew J. Wolfe and Dr. Steven D. Vath offer state-of-the-art treatments to help clients reach their aesthetic goals. The medical spa is located on the Denver West Parkway in Golden, Colorado. The surgeons are also directors of The Center for Cosmetic Surgery, with offices in Golden and in Cherry Creek in downtown Denver.

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