Charlotte, NC (PRWEB) May 5, 2008
Adler Direct, a division of Adler Marketing Group has just launched a comprehensive and free resource to help companies learn more about direct marketing and email marketing. The site is updated frequently with some of the newest content available.
"We're very excited about this new resource," said Cisco Adler, President of Adler Direct. "Few companies are in the position to really understand how to make their direct marketing more successful. We help educate them on the importance of testing, tracking, and frequency."
With numerous clients in multiple industries, Adler Direct has years of experience in all aspects of direct marketing and email marketing and looks to share this experience with companies.
"When I talk to new clients I tell them about the 4T's of direct marketing. Usually, they say 'you mean the 4P's?' and I say, 'no, the 4T's - Test, Track, Test, Track! In sales, they say to "always be closing." In direct marketing, you must "always be testing!"
With all the new integrated marketing strategies using direct mail and email strategies and technologies such as Personal URLs, there is so much opportunity for marketers today. Just never forget the importance of the list, the message, the creative, and product/service.
About Adler Direct
Adler Direct is a Charlotte-based direct marketing company located in Lake Norman North Carolina. Founded by Cisco Adler of Adler Marketing Group, Adler Direct is a premier direct marketing strategist and provides turnkey direct mail and email marketing for companies in numerous industries. For more information contact Cisco Adler at Cisco @ AdlerDirect.com