Greenlight Wireless Corporation is Now Skweezer, Inc.

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Greenlight Wireless has been rebranded using its widely-known Skweezer trademark.

Greenlight Wireless Corporation today announced that the company will now be doing business as Skweezer, Inc.

Skweezer has become an increasingly strong brand and is now frequently used as a generic term of art for mobilizing Web content. Uniting Greenlight Wireless and its products under the Skweezer brand will take advantage of this name recognition and serve to create a more streamlined marketing profile.

"It had become increasing clear that our marketing message lacked focus due to the diverse company and product names we were using," said Greenlight Wireless president Mark Sieve. "We see this branding initiative as an important step towards developing a clear and concise message that will appeal to both our users in the public as well as our institutional customers."

The following products, Web sites, and contact information has changed as a result of the recent rebranding initiative:

Web addresses:
-- The Skweezer, Inc. company site is located at
-- The Skweezer Reports & Analytics site is located at
-- The Skweezer Blog is located at
-- The Skweezer Ads page is located at
-- The Skweezer Press Release RSS feed is

-- Advertizer® is now Skweezer Ads®

E-mail addresses:
-- All company e-mail addresses have been changed to "" (e.g.")

About Skweezer, Inc.:
Skweezer has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users' expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer's optimization technology that automatically mobilizes site content for mobile visitors. Skweezer's scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site:
Skweezer blog:

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Monica Sato

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