Irvine, CA (PRWEB) May 5, 2008
Greenlight Wireless Corporation today announced that the company will now be doing business as Skweezer, Inc.
Skweezer has become an increasingly strong brand and is now frequently used as a generic term of art for mobilizing Web content. Uniting Greenlight Wireless and its products under the Skweezer brand will take advantage of this name recognition and serve to create a more streamlined marketing profile.
"It had become increasing clear that our marketing message lacked focus due to the diverse company and product names we were using," said Greenlight Wireless president Mark Sieve. "We see this branding initiative as an important step towards developing a clear and concise message that will appeal to both our users in the public as well as our institutional customers."
The following products, Web sites, and contact information has changed as a result of the recent rebranding initiative:
-- The Skweezer, Inc. company site is located at company.skweezer.com
-- The Skweezer Reports & Analytics site is located at reports.skweezer.com
-- The Skweezer Blog is located at blog.skweezer.com
-- The Skweezer Ads page is located at ads.skweezer.com
-- The Skweezer Press Release RSS feed is rss.skweezer.com
-- Advertizer® is now Skweezer Ads®
-- All company e-mail addresses have been changed to "@skweezer.com" (e.g. firstname.lastname@example.org")
About Skweezer, Inc.:
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