Campaign-to-Event (C2E) Communications Service Makes Life Easier for Event Managers - and Makes for More Reliable Planning

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E-mail communications specialist Publicare GmbH has launched C2E (Campaign to Event), an innovative new service package for event managers. Based on a multi-stage online communications concept, the new offering supports interaction with attendees every step of the way - from initial contact through to the follow-up phase.

Event Communication

E-mail communications specialist Publicare GmbH has launched C2E (Campaign to Event), an innovative new service package for event managers. Based on a multi-stage online communications concept, the new offering supports interaction with attendees every step of the way - from initial contact through to the follow-up phase.

C2E components
Campaign-to-Event enables end-to-end communications. The comprehensive package includes: e-mail invitations and reminders; automatic confirmation and follow-up e-mails; a personalized process for quick-and-easy registration and cancellation; automated registration management and reporting; identification of potential attendees via response analysis; plus landing pages and event microsites. C2E services can be selected and combined in line with your specific real-world requirements. What's more, the package can handle print invitations alongside e-mails.

Benefits for event agencies
C2E lets managers and agencies focus on their core planning and organizational tasks. The package delivers detailed user data in real time, providing continuous insight into the status of registrations. So, for example, if recipients have browsed the event program, but not yet signed up, managers can forward their details to telemarketing. C2E also minimizes no-show rates, thanks to user-friendly registration and cancellation functionality. This increases the likelihood of participants who intend to cancel communicating their intentions - allowing capacity planning on the basis of accurate figures.

Bring entire communications processes in-house
The flexible, modular design of C2E enables event managers to implement individual communications activities, or even entire processes - without an external agency. Publicare can provide support for any tasks that cannot be handled in-house.

Good news for attendees
The package also benefits attendees, who can check their status at any time. Invitations, bookings, and cancellations are all stored online. Since all communications are personalized, and the relevant forms filled out in advance, attendees no longer have to enter data manually. This allows them to quickly and easily trigger additional communications - such as registrations, cancellations, or queries - as and when required.

More information:
Publicare Campaign-to-Event

About Publicare
Founded in 1994, Publicare Marketing Communication GmbH is headquartered in Frankfurt am Main, Germany. The company performs online marketing tasks for global players such as Citrix Systems, Compuware, eBay, Motorola and Vodafone. A service partner and the German representative of Vienna-based e-mail marketing provider emarsys, Publicare also supports agencies that provide professional e-mail marketing services.

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Robert Harnischmacher
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