Right On Interactive, ExactTarget announce partnership

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5Buckets software allows ExactTarget users to segment marketing messages, increase customer interaction.

Right On Interactive, ExactTarget announce partnership

The partnership between 5Buckets and ExactTarget represents an opportunity for marketers to optimize their eMarketing program

Right On Interactive and ExactTarget have announced a partnership that integrates Right On Interactive's 5Buckets marketing automation software with ExactTarget's email messaging service. Through this partnership, 5Buckets will connect disparate databases with outbound marketing communication applications, including ExactTarget, to enhance customer lifecycle marketing.

According to Troy Burk, President of Right On Interactive, 5Buckets is "database-agnostic," providing an integrated marketing automation solution regardless of the type of database; CRM, Ecommerce, Analytics, POS, Financial, or Transactional."

As more companies harness the power of business-critical email, our partnership with ExactTarget allows our customers to take advantage of a highly intuitive and sophisticated email communication solution regardless of where they store their customer data," Burk said. "Rather than sending a one-size-fits-all message, 5Buckets helps companies sort audiences into self-defined segments and then automates the communications process."

The software looks for changes, updates, and actions within the database and then triggers the appropriate out bound communication to the customer or prospect. 5Buckets also has the flexibility to work with multiple best-of-breed marketing technology solutions, including ExactTarget and Salesforce.com.

"The partnership between 5Buckets and ExactTarget represents an opportunity for marketers to optimize their eMarketing program," said Peter McCormick, vice president of partnerships and co-founder of ExactTarget. "Marketers are faced with the challenge of integrating different data sources into their email marketing and this product automates this process, allowing the marketer to focus on conversion tactics,"

Stephanie Jenkins, Vice President Marketing Communications, Conseco Insurance Company, praised the value of the partnership. "5Buckets marketing automation software matches the correct ExactTarget email marketing message with the right individuals identified in our Salesforce.com database. With 5Buckets, we can easily schedule and deliver a series of actions or events, such as sending ExactTarget emails, printing and mailing direct mail pieces, or creating Tasks for sales team member follow up.

About Right On Interactive
Right On Interactive is an interactive marketing software company dedicated to helping companies build better relationships with their constituents. Right On Interactive's "5Buckets" software, an on-demand subscription service, enables marketers the ability to automate the sophisticated and time consuming tasks associated with customer lifecycle marketing. In addition, Right On Interactive offers a range of professional services that complement its online services including CRM implementation and optimization, email marketing production services, customer data analysis, data integration, and automation alignment. Some of Right On Interactive's customers include Marsh Supermarkets, Conseco, Wild Birds Unlimited, Colliers Turley Martin Tucker, National Pork Board, and ExactTarget. For more information please visit http://www.rightoninteractive.com.

About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit http://www.exacttarget.com or call 1-866-EMAILET.

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