White Rose moves to the Online Grocery leader MyWebGrocer

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MyWebGrocer announces that White Rose has signed on to redo and upgrade its online grocery offerings with MyWebGrocer’s integrated solution.

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With the dramatic increase in demand for online tools in the retail grocery market, White Rose needed an internet partner that offered a full suite of products and the core infrastructure to make our online channel successful. Clearly, MyWebGrocer’s vision and current place in the market were vital in the decision to move from our current vendor.

MyWebGrocer (http://www.mywebgrocer.com) announces that White Rose has signed on to redo and upgrade its online grocery offerings with MyWebGrocer’s integrated solution.

White Rose will be replacing their current vendor for both the Met and Pioneer banners that White Rose supports. White Rose’s new websites will feature an interactive weekly circular, enhanced email, recipe of the day, the social networking site MyBaby.com and integrated services to drive increased profits through loyalty and club memberships. Implementing these integrated features will give the White Rose customers an easier, faster, and more satisfying grocery shopping experience.

White Rose stands to benefit greatly from MyWebGrocer’s online advertising network as well. “Monetizing our site from day one is a huge value add to our organization, explains, Joe Garcia, Vice President, Information Technology for White Rose. “No other company in the industry affords us the potential to leverage our site financially the way MyWebGrocer can. They have the largest network of retailers in the industry.”

Garcia continues, “With the dramatic increase in demand for online tools in the retail grocery market, White Rose needed an internet partner that offered a full suite of products and the core infrastructure to make our online channel successful. Clearly, MyWebGrocer’s vision and current place in the market were vital in the decision to move from our current vendor.”

Curt Alpeter, Sr. Vice President, Sales for MyWebGrocer, commented, “White Rose’s decision to migrate all their web services to MyWebGrocer is important addition to our community of leading retailers. Principally, their 71 stores add momentum as we continue to expand the largest online network of retailers in the country.”

About White Rose Food: White Rose Food is the largest independent wholesale food distributor in the New York City metropolitan area, which in turn is the biggest consumer market in the United States. The White Rose divisions supply three primary product lines (grocery, dairy and frozen) from distribution centers located in Carteret and Woodbridge, NJ.

About MyWebGrocer: MyWebGrocer was one of the first to launch online services for retail grocers in 1999. Today, they continue to lead the industry by generating profits for clients using proprietary technologies with proven results. MyWebGrocer increases basket size, acquires new customers, retains current customers, and drives more in-store and online business for their clients. MyWebGrocer has the largest grocery advertising network in the country covering 65% of the US, earning their clients direct ad revenue. They are the only digital provider that builds a customized, profitable, integrated online channel by addressing retailer’s needs today, tomorrow and into the future. Some of their clients include Shoprite, Lowes Food Stores, Big Y, and 80 other leading grocery chains. For more information please visit http://www.mywebgrocer.com or call 1-888-662-2284.

Contact: Courtney Musella
Tel: 802-857-1237
Email: cmusella(at)mywebgrocer.com

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