Pervasive Software's Pervasive Data Profiler Ensures Data Quality

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Exclusive interview featuring Pervasive Software's Mike Hoskins

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The Pervasive Data Profiler is a systematic approach to monitor data sources and apply fixes to incomplete and inaccurate data.

Mike Hoskins, CTO and General Manager for Integration Products at Pervasive Software Inc.® (NASDAQ: PVSW), recently participated in an exclusive interview with Ron Powell and the Business Intelligence Network ( In this interview, Hoskins explains how Pervasive Data Profiler™ helps ensure data quality by eliminating the complexity, risk, and expense associated with manually checking data, allowing organizations to improve internal controls, increase IT productivity and boost ROI.

"Companies will all eventually come to the realization that they have dirty data and are in need of data profiling." says Mike Hoskins, CTO and General Manager for Integration Products, Pervasive Software. "We've differentiated Pervasive Data Profiler in three areas. One is the Eclipse-based user interface - it really illuminates a lot about the details made available by our ability to do drill-down. Second, connectivity is a big deal; we come out of the box with connectivity to pretty much anything you'll run across. Finally, speed. Profiling can bring a machine to its knees with massive data volumes. Most of the profilers can't crunch numbers fast enough so they only profile on a sample of your data. But because we built Pervasive Data Profiler on our next-generation, massively parallel Pervasive DataRush™ engine, we scale automatically as your throw multicore machines at it and you can crunch through all your data at lightning speeds and get the metrics top to bottom."

"Many organizations are in a state of denial about the prevalence of dirty data that exists in their enterprises," says Ron Powell, Cofounder and Editorial Director of the Business Intelligence Network. "The Pervasive Data Profiler is a systematic approach to monitor data sources and apply fixes to incomplete and inaccurate data."

To listen to the interview, please click here.

The Business Intelligence Network Solution Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.

About Pervasive Software
Pervasive Software helps companies get the most out of their data investments through embeddable data management and agile integration software. Pervasive's agile, multi-purpose integration platform accelerates the sharing of information between multiple databases, applications, or hosted business systems and allows customers to re-use the same software for diverse integration scenarios. For more than two decades, the embeddable PSQL database engine allows organizations to successfully embrace new technologies while maintaining application compatibility and robust database reliability in a near-zero database administration environment. Pervasive products have delivered value with a compelling combination of performance, flexibility, reliability and low total cost of ownership. Pervasive's hallmark is the size, diversity and loyalty of its customer base, partners and channels: tens of thousands of customers in virtually every industry, in more than 150 countries, rely on Pervasive to manage, integrate, analyze and secure their critical data.

About Business Intelligence Network™:
The Network's flagship site leads the industry with up-to-the-minute news, newsletters, articles, executive spotlights, podcasts, expert-hosted channels and blogs. Experts include Claudia Imhoff, Bill Inmon, Craig Schiff, Colin White, David Loshin, and others. provides research and case studies from leading authors and experts in business intelligence. is a business intelligence-specific community blogging site that provides an open forum about industry issues and challenges. offers the first and only editor-driven directory and search engine specially built to serve this industry.

This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.

Business Intelligence Network
Katie Rostermundt
krostermundt @

Pervasive Software
Kim Daugherty
kdaugherty @


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