Spur Digital is truly honored to be the recipient of an IAC Award
Houston, TX (PRWEB) May 6, 2008
Spur Digital, Houston's leading interactive marketing agency, won the 2007 Internet Advertising Competition award for the Best Education Microsite with its Imperial Rome microsite for the Houston Museum of Natural Science (HMNS). The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising and recognize the individuals and organizations responsible for the best in Internet marketing.
The web site entries are judged against an Internet standard and against peer sites within their industry. They are evaluated on seven criteria: creativity, innovation, design, copywriting, use of medium, memorability and impact.
Spur Digital created the educational microsite to promote attendance at the Imperial Rome exhibit at HMNS. The site gave visitors a glimpse of daily life, emperors, and religion in ancient Rome and let them enter the "When In Rome Giveaway" featuring a luxury get away and other prizes. Visitors could also increase their chances of winning by "telling the mob" (their friends). Spur Digital enhanced the visitor experience by utilizing video clips and flash elements throughout the site. Flash banners placed on geo-targeted sites and dedicated emails were used to bring traffic to the site.
"Spur Digital is truly honored to be the recipient of an IAC Award," said Steve Latham, founder and CEO of Spur Digital. "The WebAward Competitions have become one of the premiere events for web marketers worldwide. Spur's win puts us in the company of some pretty big agencies. It's a real milestone for us."
About Spur Digital
Spur Digital is a strategic interactive marketing agency that serves companies ranging in size from mid-market challengers to global leaders. Spur Digital has helped major brands including ConocoPhillips, FedEx Kinko's, and Southwest Airlines use new media to reach and engage consumers more effectively. Spur Interactive leverages its comprehensive understanding of new media and proprietary analytics to develop integrated campaigns comprising website design, online media, social media, search and email that deliver better results for strategic business initiatives. A recent FastTech 50 winner, Spur Digital has enjoyed double-digit growth since its founding in 2002. Visit http://www.spurdigital.com for more information.