Mall Networks Named As Finalist For The 2008 MITX Technology Awards

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Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced that it has been named as a finalist for the 5h Annual MITX Technology Awards. The MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements.

Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced that it has been named as a finalist for the 5th Annual MITX Technology Awards. The MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country's leading association bringing together digital marketing, media and technology professionals to engage in what's next for the web and how it impacts the marketing and business worlds.

Mall Networks provides innovative multi-channel loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries such as financial services, airline and hospitality, and loyalty programs. Organizations like JPMorgan Chase, Verizon, and Spirit Airlines extend and enhance their loyalty programs by offering merchant-funded bonus rewards to their customers whenever they shop online and in-store across more than 700 leading merchants. The success of these programs has been driven by innovations from Mall Networks including:

•Self-learning personalization for offers and merchants
•Flexible user segmentation, brand management and dynamic content targeting
•Cross-merchant search displaying the most relevant products, offers and merchants from across the Mall Networks merchant network
•Integrated emarketing to drive repeat visits and targeted campaigns
•On-demand loyalty shopping platform with click-level transaction tracking and end-to-end reconciliation

"We are honored to be recognized by MITX as a finalist in this year's Annual MITX Technology Awards," said Ben Kaplan, COO of Mall Networks. "Because differentiation is so critical to the success of our clients and their loyalty programs, Mall Networks is committed to extending its clear product leadership with ongoing innovation and investment. It's exciting to be included in such a prestigious group of other pioneering companies named as 2008 finalists."

"In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer," said Kiki Mills, executive director of MITX. "It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement."

Mall Networks will be recognized with the other finalists in the category of Marketing/Customer Relationship Technologies at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Royal Sonesta Hotel on Tuesday, June 3, 2008. This year's keynote speaker and special honoree is Dr. Amar Bose, Chairman & Founder of Bose Corporation.

The ceremony is preceded by the What's Next Forum. The topic, Is Advertising the Model of the Future? will be a forward-looking discussion on whether online advertising is the winning model of the future for more than just content.

The MITX What's Next Forum & Technology Awards are sponsored by Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle and Technology Review.

About MITX:
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to http://www.mitx.org.

About Mall Networks:
Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 30 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin, and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit http://www.mallnetworks.com.

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