eWayDirect Inc. and BlueLens Franchise Group Announce the Expansion of Priority1email, the Company's Cutting-Edge Emarketing Product

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Emarketing and search marketing leader eWayDirect and BlueLens Franchise Group announce that programmer Bryan Shelley has come on board to expand and build out the company's proprietary Priority1email (P1) application.

I'm excited about being part of the team making Priority1 a success for eWayDirect and our customers

eWayDirect, Inc., and its franchise division, BlueLens Franchise Group, are pleased to announce the hire of Bryan Shelley to oversee development of the rapidly growing Priority1email application.

"P1 has grown tremendously in the past year," says Neil Rosen, president and CEO of eWayDirect and BlueLens Franchise Group. "Adding Bryan to our technical development team will make it possible for us to consider additional features as well as develop ongoing upgrades to continually increase the value of a tremendously successful product."

Priority1email is a full-functionality ecommunications platform designed to work in conjunction with email to significantly improve campaign results. The Priority1email platform enables marketers to isolate their best and most enthusiastic customers and prospects, and communicate with them outside of the traditional email channel, sending messages directly to their desktop, and bypassing ISPs. The launch and ongoing costs for Priority1email are incidental; but the results are exceptional.

Bryan Shelley brings over 12 years' experience as a website designer and web developer to his new position at eWayDirect and BlueLens; his most recent position was as IT manager with Active Endpoints where he managed the infrastructure for the company's offices in Waltham, Massachusetts and Shelton, Connecticut. Shelley also developed and managed the company's front office applications and websites, including designing a customer support portal using a LAMP environment and web services interacting with SugarCRM. "I'm excited about being part of the team making Priority1 a success for eWayDirect and our customers," says Shelley.

To learn more about Priority1email, visit the eWayDirect website or contact Marty Donner at (203) 256-5127.

eWayDirect is a market leader in both search marketing and emessaging. Besides providing the highest level of expertise in email communications, PPC, and SEO, the company's Priority1email platform allows marketers to isolate their best customers and get their campaigns through to the inbox 100% of the time.


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Marty Donner

Marty Donner
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