Cisco Launches Industry-First Distributor Rewards Program with RewardStream

Share Article

Cisco Systems leads the way with a new innovative partner rewards strategy linking Distributor Co-op funding directly to sales performance

News Image
DRP takes the process of allocating partner marketing funds to a whole new level within a channel ecosystem

RewardStream Inc., the leader in SaaS loyalty marketing technology, is pleased to announce that Cisco Systems has launched its Distributor Rewards Program (DRP) on RewardStream's Lifecycle Marketing Platform (LMP).

Cisco's DRP is an innovative, industry-first program, both in its design and execution. Its is progressive in the multi-channel distribution space for its ability to allocate Cisco Co-op funding directly to sales representatives at the five largest national distributors; Ingram Micro, D&H, Comstor, TechData and ScanSource. The closed-loop measurability of Co-op funding is relatively new to the industry, and making it a reality relied on tight collaboration and joint program administration between the five distributors and Cisco's Program and Partner Managers.

The resulting impact of DRP is nothing short of revolutionary. First, DRP allows each of the five distributors to control and uniquely define the sales incentives and reward allocations their sales team receives. This ensures sales incentives awarded by DRP are configured to match how a distributor allocates rewards within their sales force. The result is a program that holistically administers five uniquely tailored sales incentive allocations. Second, DRP attaches measurable ROI to existing Co-op funding. Quantifying the program's success means distributors are able to provide ROI on their sales efforts and directly reward the sales representatives who are the most productive in selling through Cisco products. Third, the program is jointly administered between the distributors and Cisco, with both the parties accessing RewardStream's LMP through an online, self service administrative portal. The result is a centralization of program data which both Cisco and the distributor can use to optimize program performance in order to meet the unique business objectives of their joint business plan.

"The Distributor Rewards Program is several individualized Distributor Rewards Programs integrated onto one technology platform," states Jennifer Kulich, Marketing Programs Manager US/CA Channels Marketing. "The inherent complexity built into DRP's design and shared execution required a sophisticated and flexible technology platform, which we have found with RewardStream's LMP."

"DRP takes the process of allocating partner marketing funds to a whole new level within a channel ecosystem," comments Peter Oxley, CEO of RewardStream. "By providing a program personalized to a distributor's own internal sales process, LMP allows a vendor to work closely and collaboratively with each of their valued distributors to maximize return on marketing investment. Our ControlCenter Administrative portal provides a centralized tool for a Distributor's Sales Representatives and Program Administrators, along with Cisco's Channel Account Managers who manage the overall relationship."

The DRP program builds on the success of Cisco's other partner reward programs previously launched on RewardStream's LMP, Cisco's Partner Rewards Program (PRP) and subsequent rollout to the Canadian theater, and Cisco's Company Rewards Program (CRP). All partner reward programs are part of Cisco's larger SMB strategy to maximize business efficiency and improve customer and employee collaboration while at the same time providing channel partners with further resources to foster growth and differentiation.

For more information on the Cisco DRP and other programs run on RewardStream's LMP, visit

About RewardStream
RewardStream, the leader in SaaS loyalty marketing technology, develops products that liberate today's marketers from the shackles of legacy technology. Our Lifecycle Marketing Platform™ (LMP) empowers marketers to launch a highly customized loyalty program in under 30 days. RewardStream's LMP™ is utilized by a broad spectrum of clients that operate B2C, B2B and Channel loyalty programs in the financial services, telecommunications, healthcare, IT and manufacturing sectors. More information on RewardStream can be found at

About Cisco Systems
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to

Valia Thorburn
RewardStream Inc


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Valia Thorburn
Visit website