Visitors come to our website either knowing they need a particular type of conveyor
Port Hope, ON (PRWEB) May 7, 2008
Unitrak Corporation Limited, manufacturer and global distributor of TipTrakÂ bucket elevators, recently launched its latest generation website, design-built around an enhanced on-site visitor experience.
"The most significant change," said Bill Gorsline, President and CEO of UniTrak, "is the adoption of a solutions-by-industry path to determine the correct product for a specific bulk materials handling challenge."
"Visitors come to our website either knowing they need a particular type of conveyor," Gorsline said, "or they have a handling challenge with a particular material or circumstance. Our new site accommodates both incoming information requirements, taking the visitor directly to solutions for their industry, or to a specific UniTrak conveyor product."
"WeÂre an ISO 9001:2000 company, and our new website is a further expression of our commitment to continuous improvement," Gorsline stated. "Our previous website served us well but, after three years, it was starting to show its age. It was time to rethink and rebuild, applying what weÂd learned during the old siteÂs life."
"Reducing the on-site clicks" with a visitor-centric structure was a key goal for the new website, said Director of Marketing, Marie Lytle. "This is the third generation of our site developed and built with SitePosition Search Marketing," Lytle said, "and we're very pleased with the user-friendly functionality. We incorporated state-of-the-Web features, such as image galleries, drop-down navigation menus, and accordion panels that open with a click and greatly reduce or eliminate scrolling down."
"Rebuilding your company website is a daunting task," Gorsline said, "but well worth it when you know youÂve provided a better on-site environment for your visitors."
About UniTrak Corporation Limited
UniTrak is a global provider of stock and custom bulk material handling solutions, including TipTrakÂ bucket elevators, PowderflightÂ aeromechanical conveyors, flexible auger conveyors, and BagstanderÂ bulk bag unloaders.
From Port Hope, Ontario, UniTrak supplies customers throughout the United States, Canada, South America, and Asia.
UniTrak Powderflight Limited, in Glossop, UK manages and supplies the European market.
For further information, contact:
Marie Lytle, Director of Marketing
UniTrak Corporation Limited
info @ unitrak.com