The Roadmap to Healthy Skin
Los Angeles, CA (PRWEB) May 8, 2008
As the leader in sun protection technology and the #1 dermatologist-recommended skincare brand, Neutrogena® is proud to announce a partnership with SELF magazine. Sharing the goal of educating women about the importance of skin cancer prevention and detection, Neutrogena® and SELF have teamed up with Neutrogena® brand ambassador Jennifer Garner to unveil the "Roadmap to Healthy Skin," a viral campaign discussing sun safety and skin cancer awareness.
"The initiative with SELF is a natural extension of Neutrogena's heritage of skincare expertise and our commitment to providing consumers with solutions that make a real difference in their lives," said Jim Colleran, president, Neutrogena.
"We want SELF's 5.8 million readers to take control of their health," said Lucy Danziger, Editor-in-Chief of SELF. "Skin cancer is a stealth cancer - women may not even know they have it. But the good news is that awareness about performing regular skin screenings saves lives."
"The Roadmap to Healthy Skin" appears in the May 2008 issue of SELF magazine featuring Neutrogena® spokesperson and cover model Jennifer Garner. This nationwide call-to-action stresses the importance of self-examination to prevent skin cancer and promote early detection. SELF encourages women to download a "Mole Map," located at http://www.Self.com, to track skin changes that could signal cancer. An e-card campaign enables women to send e-cards to friends and family to encourage them to perform self-examinations and to visit the dermatologist for an annual full body check. For every five e-cards sent, Neutrogena® will make a donation to help support skin cancer research. Self.com also has an exclusive video about sun safety featuring Jennifer Garner, and an interactive map highlighting important facts about sun safety across the nation.
Joining forces to provide a "wake-up call" that will raise awareness about the dangers of skin cancer, Neutrogena® and SELF hope to elevate the concept of performing regular skincare self-examinations, similar to that of breast self-examinations. "Skin cancer is the most common form of cancer in the U.S., and more than one million skin cancers are diagnosed each year, accounting for almost half of all cancer diagnoses," continued Colleran. "With one in every five Americans developing skin cancer sometime during their lifetime, there is an urgency to empower consumers with the resources necessary to protect themselves and their families."
A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena® is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.
Each issue of SELF is a guide to total well-being, incorporating beauty and health, fitness and nutrition, happiness and personal style all in one package. The magazine's inspirational message is presented in an intelligent, sophisticated and modern format that provides information in a motivating and intelligent way. SELF has a readership of 5.8 million, and Self.com receives 8 million page views each month.