Stand Up For a Cure Launches Online Marketing Campaign Powered by NETexponent

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NETexponent provides lung cancer research charity Stand Up For a Cure with online marketing services including media buying to increase fundraising for Jerry Seinfeld event and others.

Our agency practices a 1/1/1 philanthropy program where 1% of volunteer hours, 1% of profit, and 1% of NETexponent online marketing services, including media buying, are donated to various charities

NETexponent, an online, performance marketing agency, is donating staff time to help New York based charity Stand Up For a Cure. Stand Up for a Cure is a non-profit organization dedicated to eradicating lung cancer through strategic partnerships with some of the finest medical institutions in the world. They raise funds and issue awareness through live comedy and music performances. NETexponent will work with Stand Up for a Cure to drive tickets sales for upcoming events through media buying and other online marketing services. Events include Jerry Seinfeld: Live in Concert hosted by Alec Baldwin on June 2, 2008 at the WAMU Theatre in New York City and Brian Wilson and Friends, July 11, 2008 at Hammerstein Ballroom, NYC.

"We are so excited that NETexponent approached us with their online marketing services," said Jordan Belkin, Executive Producer of Stand Up For a Cure. "Their media buying expertise will allow us to tap into a captive audience that we normally don't target through our traditional media partnerships. This is a great opportunity to increase lung cancer awareness and spread a fun opportunity for people to get involved with the cause."

Because Stand Up For a Cure events, including Jerry Seinfeld's upcoming performance, are one night only and vary from city to city, NETexponent will focus online marketing and media buying efforts on individual metropolitan areas, starting with New York City. They will create and manage geo-targeted display advertising campaigns and will leverage agency relationships with media partners for free or discounted site placements.

"Our agency practices a 1/1/1 philanthropy program where 1% of volunteer hours, 1% of profit, and 1% of NETexponent online marketing services, including media buying, are donated to various charities," said Peter Figueredo, CEO and Co-Founder of NETexponent. "Collectively our team selected Stand Up For a Cure as a beneficiary and the entire agency is eager to get started".

If you are a media company or own a web property in the New York Tri-State area and would like to join us in spreading awareness for Stand Up For a Cure email us at SUFAC@NETexponent.com. If you would like more information about Stand Up For a Cure or would like to donate click here.

About Stand Up For a Cure
Stand Up for a Cure was founded to raise awareness and funding for lung cancer research, treatment and education. Our passion and initiative are embedded in our personal and professional experiences and our constituents are physicians, nurses, patients and their families. As a result, our message and voice are pure and resonate with the urgency which exists around the disease. Our public awareness campaign incorporates many of our celebrity members as well as patients who are battling lung cancer. Stand Up for a Cure concerts are original and highly acclaimed. Our unique ability to pair world-class talent with intimate and elegant venues creates an atmosphere of unity, elegance and authenticity.

About NETexponent
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks, to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry's most efficient and ethical performance online marketing agency, continually evolving to address changing market conditions and client needs.

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Peter Figueredo
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