Online Retailer Second City Is Proud to Present New Spring/Summer Collections & Offers Discount

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Award-Winning Fashion Ezine & Blog Second City doesn't just report designer news it makes designers news by offering their collections online.

The number one site for up-to-the-minute fashion, celebrity style, shopping and style tips has updated their online store for spring/summer 2008. Known for promoting Indie designers Second City Style's Second City Store is excited about their fashionable spring/summer inventory and new designers.

The store carries clothing by Orlando Espinoza, Vika, Cyndi Chan, Melanie Nicole and Geography Jeans by Michelle Alcott and jewelry by K. Amato Designs, Alexis Drake, Laura J. Designs, Jules and Engaging Rings by Dana Stone. There are also scarves by Elyse C. Bec. New to Second City Store is handbag line Femme Sud.

Lauren Dimet Waters, Second City Style's Editor-in-Chief is excited about the opportunities the store brings to both readers and the designers. "We have readers from all over the world and we're responding to the shopping demand from our readers. They're willing to buy and they count on us to edit the Indie collections from Chicago to New York and offer them the best. We have been ahead of the print publications from the beginning, offering merchandise through our online publication and we continue to lead the way through our online shopping experience."

She continues, "From a perfectly constructed dress by Chicago favorite Orlando Espinoza for $500 to a sexy Melanie Nicole halter top for $100 to a pair of on trend K.Amato earrings for $35, Second City Store carries a boutique variety sure to please many different shoppers."

Designer Victoria Brown of Vika said, "We are proud to be a part of Second City Store. This website makes hard-to-find designer's collections more accessible than ever for people who want to enjoy boutique shopping without the hassle. You can count on prompt, professional service as well as the quality and authenticity of designs featured. This truly is an idea whose time has come."

For a limited time Second City Store will be giving customers a 15% discount on all orders. Simply use the code "Spring15" at checkout.

Second City Style has been serving stylish women a weekly dose of high-fashion news, celebrity style, trend reporting, shopping and beauty tips in its published weekly online fashion magazine since 2005. Second City Style is an award-winning guide to luxury, style and beauty. Millions of readers trust Second City Style's daily dose of fashion musings, international headlines and premiere shopping. Second City Style operates in Chicago, New York, Atlanta and L.A. and can be found on the web at

The site's blog, updated several times a day, provides readers with constantly changing fashion world news. Second City Style was named the winner of's Editors Pick 2006 for Best In Fashion. The magazine is published by Editor-in-Chief Lauren Dimet Waters and Managing Editor Carol Calacci.


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