Las Vegas Luxury Hotel Announces Innovative Online Changes

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Renaissance Las Vegas Hotel Launches Redesigned Web Site for an Ever-Changing Online Market

There's nothing about Las Vegas that isn't cutting edge, from the remarkable casinos and world-class shows to endless buffet lines and over-the-top hotels, everything in the entertainment capitol of the world is far beyond typical.

That is why the Renaissance Las Vegas Hotel off the strip believes that in a market that is ever-changing, must come an online channel that responds to the evolving trends. That is why they partnered with Brulant, Inc. to create an innovative and completely redesigned Web Site that reflects the users it attracts.

Based on substantial usability metrics and supported by a whole host of technical architects and online strategy recourses, the Renaissance is proud to announce the launch of their brand new website. From an exciting new look, including all new photographs and copy, to a new site structure and hosting platform, http://www.renaissancelasvegas.com is now as innovative and cutting edge as the city that surrounds it. Built within a content management system, the impressive new site boasts a new analytics tool that tracks a number of unique metrics and coincides perfectly with the ongoing marketing strategy.

In correlation with the Web Site redesign, Brulant's Acquisition Marketing Team developed an entire online marketing strategy to promote the recent changes. In an effort to ensure searchability for potential guests, the team has conducted research to understand how consumers are finding the hotel through a variety of online channels. After distinguishing the appropriate methods that help direct Internet traffic to the hotel's site, the ongoing online strategy was born, inclusive of on-site search engine optimization, pay-per-click marketing, online display advertising, and an off-site search marketing strategy, which includes a link acquisition strategy and extensive social media efforts. Now, online searchers can easily find this Las Vegas Hotel because of the search engine optimization efforts made to ensure that the site is both user-friendly and searchable.

Online marketing efforts unite on all fronts as search engine results, banner ads, online directories and blogs all point to this avant-garde new platform, ensuring steady traffic, no matter what the source. Experience the innovation as it reaches new heights, as first-time visitors along with long-time guests find hidden gems within the pages of this all new and redesigned Renaissance Las Vegas, Nevada hotel Web Site.

About Renaissance Las Vegas
A welcome departure from the traditional atmosphere of other Las Vegas hotels, the Renaissance Las Vegas Hotel was created for the discerning traveler. A boutique hotel by Vegas standards, the Renaissance offers style and substance, and elegance without pretension. Contemporary décor, impeccable service and high-tech amenities, all offered in a non-gaming, smoke-free atmosphere, make this Las Vegas luxury hotel the ideal venue for any trip to Nevada. Located just steps away from the largest convention center in the nation, Nevada's Las Vegas Convention Center, and two blocks away from the legendary Las Vegas Strip, this hotel in Las Vegas, Nevada is the perfect location for business or pleasure.

With remarkable Las Vegas accommodations which include 548 spacious guest rooms and 30 exquisitely appointed suites, the award-winning ENVY The Steakhouse and Lounge, pool and workout facilities, superb meeting and catering resources, and concierge service to impress the most discerning guests, you'll understand why the Renaissance Las Vegas hotel in Nevada has received the AAA Four Diamond Award since opening just a few years ago. For more information or to make a reservation, call 800-750-0980 or visit http://www.renaissancelasvegas.com.

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Adrian Barfield

Heather Loomis
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