CardEx Pioneers Cost-Free Gift Cards and Encourages Others to Follow Its Lead

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Card Express Inc. (CardEx), a full service prepaid debit card provider for multi-national corporations, financial institutions and resellers, announced an exciting new program to provide Corporate Gift Cards at face value (i.e. without any customary card fees).

Card Express Inc. (CardEx), a full service prepaid debit card provider for multi-national corporations, financial institutions and resellers, announced an exciting new program to provide Corporate Gift Cards at face value (i.e. without any customary card fees).

"Cost-Free" Gift Cards are being offered to CardEx existing and prospective corporate clients, agent banks and resellers for a limited time. Free of any upfront costs for card plastic and fulfillment, the program offers immediate options for employee rewards and recognition, sales promotions, dealer incentives, referral bonuses, instant rebates, safety programs, and other common corporate gift card programs. Companies can save considerable expenses, with gift cards typically running upwards of $5.95 per card. In addition to waiving all upfront cost for the Gift Cards, the company is also waiving all Shipping & Handling Fees for orders of 300 Gift Cards or more. Several types of colorful designs are available and cards can be prefunded in any dollar amount between $25 and $750.

Gift card sales totaled $97 billion in 2007, up from $83 billion in 2006, according to data from The Tower Group and are expected to grow in double digits for the next 3-5 years.

CardEx President and CEO, Alan Safahi said, "We wanted to try something unique, with real value to our corporate clients, agent banks and resellers. By taking the lead with Cost-Free Gift Cards, we are helping our clients succeed in this competitive marketplace by reducing their costs without sacrificing quality and service. We hope others in our industry will take notice and follow our lead to eliminate costly fees from all Gift Cards." Safahi added, "The excitement we've seen so far with the Cost-Free Gift Card initiative has been tremendous. We expect our current and future clients to continue to find innovative ways to utilize our MasterCard branded Gift Cards, continuing the trend we're seeing of prepaid cards being used extensively year-round."

CardEx's Cost Free Gift Card initiative reflects the company's continued commitment to cost effective transaction processing in a rapidly growing global market. Although the Cost-Free program is designed for companies using generic, non customized gift cards delivered in bulk shipments of 50 or more, CardEx will continue to provide its fully customized prepaid debit card solutions and other premium services at competitive prices.

Complete terms and conditions, as well as frequently asked questions are available at http://www.cardex.com/FAQ/CostFree.

About Card Express Inc.:

Card Express Inc. (CardEx) is a leading provider of MasterCard® prepaid debit cards for Corporate Clients, Financial Institutions and Resellers. Card offerings include Instant Issue Gift Cards, Travel Cards, General Purpose Reloadable Cash Cards, Incentive Cards, Payroll Cards, Virtual Cards, Expense Account Cards and more. CardEx's leading-edge processing platform supports prepaid card ordering, fulfillment, tracking, transaction processing, reporting, risk management and customer service functions. For more information, visit http://www.CardEx.com.

Contact:
Jeff Schuetz, Vice President of Marketing
Card Express Inc.
714.221.8556
Jeff.Schuetz @ CardEx.com

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Jeff Schuetz


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