ISM Announces Winners of 2008 Top 15 CRM Software Awards for Enterprise and Small & Medium Business Solutions; ISM President Barton Goldenberg Forecasts CRM Trends: Growth in Business Analytical Tools, SaaS Models, Mobile CRM Offerings and Web 2.0 Technologies

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CRM consulting firm ISM (http://www.ismguide.com) announces the 2008 Top 15 CRM Software Award winners. The CRM marketplace is enjoying renewed momentum thanks to the rise in Software as a Service (SaaS) offerings, Web 2.0 technologies, mobile functionality and the increased use of business analytical tools, says ISM as part of its annual Top 15 CRM Software Awards. Since 1990, ISM has been awarding leading CRM providers in Enterprise and Small & Medium Business (SMB) categories.

The winners of the 2008 Top 15 continue to raise the bar for the CRM community with significant advancements in both functionality and connectibility. Mobile access as well as Web 2.0 are of increased importance to sales and marketing professionals and their always-on, always-connected Digital Clients

The CRM marketplace is enjoying renewed momentum thanks to the rise in Software as a Service (SaaS) offerings, Web 2.0 technologies, mobile functionality and the increased use of business analytical tools, says premier CRM consulting firm ISM (http://www.ismguide.com) as part of its annual Top 15 CRM Software Awards. Since 1990, ISM has been awarding leading CRM providers in Enterprise and Small & Medium Business (SMB) categories.

"The winners of the 2008 Top 15 continue to raise the bar for the CRM community with significant advancements in both functionality and connectibility. Mobile access as well as Web 2.0 are of increased importance to sales and marketing professionals and their always-on, always-connected Digital Clients," said Barton Goldenberg, president, ISM.

The Top 15 Award winners in alphabetical order are:

ISM Top 15 CRM Enterprise Winners (+)
*Amdocs CRM CES v. 7.5 -- Amdocs Limited
*Pivotal CRM v. 6.0 -- CDC Software
*Saratoga CRM 6.6 -- CDC Software
*C2 CRM v. 8.6 -- Clear C2, Inc.
*Consona CRM -- Consona Corporation
*Firstwave CRM v. 3.1 -- Firstwave Technologies, Inc.
*Infor CRM Epiphany -- Infor
*CMS v. 9.0/OnContact CRM V v. 6.1-- Oncontact Software Corporation
*ExSellence 5.5 -- Optima Technologies, Inc.
*PeopleSoft CRM -- Oracle Corporation
*Siebel 8.0 -- Oracle Corporation
*RightNow CRM v.8.2 -- RightNow Technologies, Inc.
*Salesforce.com -- Salesforce.com
*SAP CRM 2007 -- SAP AG
*growBusiness Solutions -- Software Innovation ASA
*update 7.0 STRIKE! -- update software AG
(+): Sixteen packages qualified for the Top 15 CRM Enterprise Awards for 2008

ISM Top 15 CRM SMB Winners (++)
*Ardexus MODE v. 6.0 -- Ardexus, Inc.
*Powertrak v. 8.04 -- Axonom, Inc.
*C2 CRM v. 8.6 -- Clear C2, Inc.
*Goldmine Enterprise Edition -- FrontRange Solutions, Inc.
*Salesplace 2008 -- Interchange Solutions
*Maximizer CRM 10 -- Maximizer Software Inc.
*Microsoft CRM 4.0 - Microsoft Corporation
*NetSuite CRM 2007.1 & NetSuite 2007.1 -- NetSuite, Inc.
*CMS v. 9.0/OnContact CRM V v. 6.1 -- Oncontact Software Corporation
*Siebel CRM OnDemand -- Oracle Corporation
*Relavis CRM -- Relavis Corporation
*Sage CRM 6.1 -- Sage Softwarett
*Sage SalesLogix v. 7.2 -- Sage Software
*Salesforce.com -- Salesforce.com
*Salespage CRM-- Salespage Technologies, LLC
*StayinFront CRM v. 10 -- StayinFront, Inc.
(++): Sixteen packages qualified for the Top 15 CRM SMB Awards for 2008

The annual Top 15 awards are based on the testing of CRM software from around the world that are sold in the North American marketplace. New trends for 2008 are identified from vendor surveys and intensive testing at the ISM Software Lab at its Bethesda, Md. headquarters. Each software program ISM tests is rated according to 217 selection criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user-support features. With no ownership in or by a vendor, ISM's software analysis is 100 percent unbiased.

Based on the software testing process, Goldenberg points out several new business application and technology trends in CRM software:

•Increased CRM sophistication using business analytical tools: CRM vendors are integrating analytical tools/functionality more often into their CRM offerings providing users increased visibility into their business.

•Mobile CRM functionality offer greater accessibility: CRM vendors continue to develop and release CRM application modules that are bundled with, or work on a large variety of handheld and/or wireless devices. This gives users increased access to time-sensitive information in the CRM database from handheld and/or wireless devices and new options for improving customer satisfaction, productivity and financial performance.

•More Software as a Service (SaaS) CRM offerings: As CRM software vendors are increasingly delivering their solutions via the SaaS model, customers have more vendor options. The emergence of the SaaS model will mean more emphasis on business expertise and value-added services with less emphasis on expensive implementation projects.

•Web 2.0 functionality enabling greater collaboration, connections: CRM vendors have taken the lead in offering Web 2.0-type functionality within their CRM applications through links to social networking web sites, blogs and online communities and access to video spots and widget technologies. These tools provide greater online collaboration and sharing among users.

The Top 15 for each category are featured in ISM's 16th edition of User and Vendor electronic versions of The Guide to CRM Automation and in CD and downloadable format available at (http://www.ismguide.com). For more information, call 1-877-ISMGUIDE or 301-656-8448.

Editor's Note: To see the complete list of trends and corresponding vendors, please contact Katie Fassbinder at 303-463-7705 or katief @ yapr.com.

ABOUT ISM
Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM), Contact Center initiatives and Digital Client initiatives. ISM annually publishes The Guide to CRM Automation and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine. ISM private sector clients include AAA, Amtrak, Delta Faucet, ExxonMobil, IBM, Lucent Technologies, McGraw-Hill, Nike, NYSE, PepsiCo, Roche, T. Rowe Price, United Way and Xerox; ISM's government clients include the Department of Defense and the US Postal Service.

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