The iPhone is a breakthrough device
Emeryville, CA (PRWEB) May 8, 2008
Ever thought it would be helpful to get management advice while you were stuck at the airport, or wanted to know how to deal with a difficult person while you were in the back of a cab on your way to meet with them? Now iPhone™ and iPod touch owners can do just that.
AthenaOnline announced that they have released their entire library of short leadership advice videos (SmartBytes™) for use on Apple iPhone and iPod touch devices. Previously only available on computers and 3GP phones, the new iPhone service adds a more robust interface and features that help users find the lessons that are best suited for them.
The mobile SmartBytes are currently available free of charge through a special iPhone website at SmartBytes.mobi. With almost 1,000 videos it is the largest body of management training content currently available for mobile learning.
"The iPhone is a breakthrough device," said Jon Peters, Athena’s CEO, "and we wanted to deliver an application that leveraged it as much as possible to make searching and viewing videos a compelling experience for users." It must be working, as the site has already become a staff pick on Apple’s website and has had over 3,500 unique visitors within the first few days of its launch.
Athena has worked with over 70 leading business consultants and experts like Marshall Goldsmith, Beverly Kaye, Russell Ackoff, Vijay Govindarajan, and many others to create a library of over 1,000 SmartByte videos on management and leadership. The videos are typically delivered through customized web-based learning portals for large multinational organizations.
According to Jupiter Media, 41% of mobile phone users have an interest in receiving videos on their mobile phone and Athena is optimistic about the opportunity. "The new service is a part of AthenaOnline’s anytime and anywhere learning strategy," says Peters. "This type of learning delivery will play an increased role in the newest version of our award-winning MyQuickCoach learning platform, which includes Web 2.0 functionality."
The Athena Mobile SmartByte™ Library (AMSB) service is currently available for the iPhone, iPod touch, and cell phones that support 3GP video streaming.
The iPhone version of the system uses menus and text search capability, while the 3GP application uses a point-and-click system of text based menus to find videos by subject or thought leader. Users may access the Athena videos by using their iPhone’s Safari browser to go to http://www.SmartBytes.mobi.
For more information on Athena’s applications call 800-500-4294.
AthenaOnline.com (http://www.athenaonline.com) is a premier publisher of multimedia training, education and career development products. Athena was founded as a sister company to the Institute for Management Studies (IMS), with a mission to leverage technology to deliver business knowledge when and where individuals need it. Athena has consistently delivered award-winning programs over the Internet, internal networks and on CD-Rom. Athena is headquartered in Reno, NV. For more information call 800-500-4294.
SmartByte is a registered trademark of AthenaOnline.com, Inc. Apple, iPhone, and iPod touch are registered trademarks of Apple Inc.
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