The dealers on the Top 100 Internet Retailers list get, on average, 43 percent of their leads through the dealership website, and those leads close at a higher rate than leads from other sources
Burlington, VT (PRWEB) May 8, 2008
Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced that many of its clients garnered top placements in Auto Dealer Monthly's 2008 Internet Achievement Awards. Dealer.com is the website provider for five of the top ten dealers on the Top 100 Internet Retailers list, and four of the Top 10 Auto Dealer Websites on the magazine's list.
"The dealers on the Top 100 Internet Retailers list get, on average, 43 percent of their leads through the dealership website, and those leads close at a higher rate than leads from other sources," said Dean Evans, chief marketing officer of Dealer.com. "It's thrilling to see so many of our dealer clients being recognized for their success, proving that our focus on design performance and dynamic search engine marketing solutions results in more units being sold."
Dealer.com was recognized by Auto Dealer Monthly as the vendor with the largest increase in market share of dealers on the list. Dealer.com is also the website provider for more of the dealers on the Top 10 Auto Dealer Websites list than any other vendor. Criteria for judging the best dealer websites included search engine optimization, compliance issues and visual appeal, with search engine optimization results being one of the most heavily weighted scores. In general, judges preferred websites that were clean, professional, intuitive and included lots of photos and information about vehicles.
Checkered Flag Automotive Group won first place in the Top 10 Auto Dealer Websites category. "Dealer.com has handled Checkered Flag.com for more than two years and is my favorite vendor to work with," said Alex Snyder, Checkered Flag's director of e-commerce. "Their re-design of our website launched in April 2008 incorporates many innovative features that this industry has never seen before in a dealer website. We're excited to have earned this recognition with a redesign that isn't even a month old!"
Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use Dealer.com than any other vendor. In the last several years, dealerships across the country have voted for Dealer.com as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly's Dealers' Choice Awards.
Dealer.com's suite of online marketing solutions is the only set of tools that effectively creates a 360O view of auto dealers' online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.
For more information, please visit http://www.dealer.com or call 888-894-8989.
About Auto Dealer Monthly
Auto Dealer Monthly is a publication of Agala Investment and is delivered to more than 35,000 subscribers nationwide. Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to automotive executives by providing information necessary to make wise decisions regarding products, services or process changes in daily operations.
Auto Dealer Monthly is edited for auto dealers. Publishing and editorial decisions are based on the editors' judgment of the quality of writing, the timeliness of the article, and the potential interest to readers of Auto Dealer Monthly. For more information regarding Auto Dealer Monthly, call 888-300-8844 or go to http://www.AutoDealerMonthly.com