New Unitrak Powderflight Website Provides Solutions-By-Industry Approach To Bulk Materials Handling Challenges

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Company performs complete online make-over, based on understanding visitors’ incoming information needs.

We’re an ISO 9001:2000 company, and our new website is a further expression of our commitment to continuous improvement

UniTrak Powderflight Limited—manufacturer and distributor of Powderflight™ aeromechanical conveyors and TipTrak™ bucket elevators—recently launched its new website, http://www.unitrak.co.uk, design-built to serve the differing information needs of arriving online visitors.

Doug Snoddon, Managing Director of UniTrak Powderflight Limited, stated that the most significant change emerged from “...better understanding of how visitors want to use our website. When they arrive, they are either looking for a particular type of conveyor, or they have a bulk materials handling challenge with a particular material or circumstance. Our new site accommodates both—taking them directly to a particular UniTrak conveyor product, or to solutions specific to their industry.”

The solutions-by-industry path offers visitors a choice of eight broad categories, including powder/dry chemicals, coffee, and confectionery.

“We want to get the visitor to where they want to go, with the fewest clicks,” said Director of Marketing, Marie Lytle. “This is the third generation of our site developed and built with SitePosition Search Marketing, and we're delighted with the user-friendly functionality.”

“We’re an ISO 9001:2000 company, and our new website is a further expression of our commitment to continuous improvement,” Snoddon said. "Rethinking and rebuilding your company website is a daunting task, but well worth it when you deliver a better on-site experience for your visitors.”

About UniTrak Powderflight Limited:
UniTrak is a global provider of stock and custom bulk materials handling solutions, including TipTrak™ bucket elevators, Powderflight™ aeromechanical conveyors, flexible screw conveyors, and Bagstander™ bulk bag dischargers.

UniTrak Powderflight Limited, in Glossop, UK manages and supplies the European market.

From Port Hope, Ontario, UniTrak supplies customers throughout the United States, Canada, South America, and Asia.

For further information, contact:
Marie Lytle
Director of Marketing
UniTrak Corporation Limited
1-866-883-5749

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