IF Marketing & Advertising Signs New Resort Community on Lake Oconee, Georgia

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IF introduces Galingayle, an exclusive lake club and equestrian estate community near Atlanta

For a project of this magnitude, we knew we needed to engage a full-service sales and marketing agency that specialized in high-end real estate development

IF marketing & advertising today announces the launch of Galingayle, a new master-planned lake club and resort community on Lake Oconee, GA. The community engaged IF for branding, demand generation and sales management services in December of 2007, with work beginning immediately. As Galingayle's agency of record, IF is responsible for complete brand development, marketing, advertising and property sales management.

The community enlisted IF marketing & advertising to develop and launch an overall brand identity, including the name, logo and key positioning within the competitive market for vacation and second homes near Atlanta. Soon after, IF also began designing and implementing all of Galingayle's marketing communications including website, print collateral and advertising campaigns. Combined with their proven demand and lead generation, IF's will also manage the execution of real estate sales, including sales team management, lot releases and reservation programs.

With the launch of Galingayle.com and the opening the community's Sales & Information Center in downtown Madison, IF has begun taking reservations for Galingayle's exclusive Founder Program. This program allows just 15 buyers the opportunity to become a founding member of the lake club community, with an exclusive collection of homesites and estates available with up to $75,000 in incentives.

Galingayle is an exclusive lake club community just an hour from Atlanta and only 15 minutes from historic downtown Madison. The property features approximately 315 acres and almost two miles of waterfront in the heart of the Oconee National Forest. Residents at Galingayle will enjoy boating, skiing, horseback riding and relaxation on the shores of the constant-level Lake Oconee. Real estate products will include waterfront homesites with private docks, multi-acre equestrian estates, wooded water view lots and private lakeside cottages.

The premier lake club lifestyle will include a 90-slip community marina and miles of smooth, open water perfect for skiing, boating and fishing. The club will also feature a grand clubhouse with community pool and water park, private beach, lakeside parks and pavilions. At the heart of the property, more than 100 acres of open spaces offer spectacular views across the widest expanse of the lake. At the center of this open space, a state-of-the-art equestrian facility will offer boarding, training and riding services with access to an 80-acre fenced riding pasture and miles of hiking and bridle trails.

Galingayle is being developed by Lake Oconee Associates, LLC, comprised of members from Madison, Atlanta and north Florida with over 80 years of combined experience in real estate development. The team's leadership has extensive education and experience in real estate development, construction, engineering, homebuilding and real estate law. Their past work includes commercial, office, retail, residential and mixed-use projects in 25 states, totaling more than 4,000 housing units and over $1 billion in new development.

"For a project of this magnitude, we knew we needed to engage a full-service sales and marketing agency that specialized in high-end real estate development," explained Patrick Leonard, President of Lake Oconee Associates. "We were immediately impressed with IF's understanding of our customers and their ability to position us in a way to succeed within the competitive market for vacation homes in the Atlanta area."

Jeff Novak, CEO of IF marketing & advertising described his enthusiasm for the project and the opportunity to be a part of the process. "We believe Galingayle is destined to be one of the most sought-after lake communities in Georgia, and we're not alone. We recently sent a Founder Program e-campaign and we received more than 250 requests for information in a 4-day period. These guys have a great vision, and we're proud to be a part of their team."

For more information on Galingayle, go to http://www.Galingayle.com or visit the Galingayle Sales Center in downtown Madison at:
209 W. Washington St.
Madison, GA 30650

About Galingayle
Just an hour from Atlanta and 15 minutes from Madison, Galingayle is an exclusive lake club community featuring waterfront homesites, multi-acre estates and private cottages on Lake Oconee. Set on approximately two miles of constant-level waterfront, a select number of families will enjoy more than 100 acres of preserved open spaces, a 90-slip marina, state-of-the-art equestrian facilities, hiking & bridle trails, fitness center, tennis center and a lakeside clubhouse and water park with spectacular views across the widest part of the lake.
http://www.Galingayle.com

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and upfront accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named one of the 50 fastest-growing private companies in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500. http://www.yourIFteam.com & http://www.ifdevelopment.com

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Robert Cowes

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