Manhattan Media Launches Ivy League Media with Acquisition of 02138, Harvard Alumni Lifestyle Magazine

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New division to roll out magazines, social networking sites, events for alumni of all eight Ivy League universities

Manhattan Media is the right owner for 02138 - smart, aggressive and innovative - and we believe that this is a good home for the brand.

Adding to its growing roster of media properties, Manhattan Media today announced that it has acquired 02138, the award-winning lifestyle magazine for Harvard alumni, from Atlantic Media, Bom Kim and Daniel Loss. This price was not disclosed.

02138 is the latest upscale title under Manhattan Media's widening media reach; AVENUE, which the company purchased in 2002, boasts one of the wealthiest readerships of any magazine in the U.S. New York Family reaches elite parents in Manhattan and Brooklyn. The seven-year old company also publishes five weekly newspapers in New York City and two political publications that reach the power elite in New York City and State government.

As part of the acquisition, Manhattan Media President and CEO Tom Allon also announced that the company is launching a new division, Ivy League Media, which will publish a series of like-minded magazines, web sites and social networking events targeting alumni from other Ivy League schools: Yale, Princeton, Cornell, Dartmouth, University of Pennsylvania, Columbia, and Brown.

Allon said that 02138 will increase frequency from quarterly to six times a year beginning in 2009. Ivy League Media will also launch social networking websites for each of the magazines plus a live events division.

"We're pleased to have 02138 join Manhattan Media's stable of luxury brands," said Allon. "The magazine has struck a nerve with Harvard alumni thanks to its lively, irreverent, sophisticated perspective, and we're confident that it's a model that will resonate with other Ivy League alumni."

Founded in 2006 by Harvard alums Bom Kim and Daniel Loss, 02138 boasts a readership of 100,000 alumni and has garnered national media attention, especially for its annual "Harvard 100" edition, which ranks the university's top 100 living alumni. Last year, Al Gore led the list, ahead of President George Bush. Bill Gates topped the list in 2006.

"It has been a great experience working with Bom Kim on the launch of the 02138 brand and we wish him and his team well as 02138 moves on to its next phase with Manhattan Media," said Atlantic Media Chairman David Bradley. "Manhattan Media is the right owner for 02138 - smart, aggressive and innovative - and we believe that this is a good home for the brand."

About 02138
02138 is the award-winning lifestyle magazine for a unique community of highly educated, affluent, and influential readers-Harvard alumni. Stylish as it is sophisticated, irreverent as it is intelligent, 02138 engages the interests and passions of this coveted audience. From commerce to comedy, medicine to M&A, public service to private jets, each issue looks at news and culture through the Harvard lens.

About Manhattan Media
Manhattan Media is a leading community publisher. It owns magazines, newspapers, websites and live events in New York City and Albany, New York. For more information, go to http://www.manhattanmedia.com.

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Patrick Kowalczyk
MKPR
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