Pushy Real Estate Agents out with the Morning Trash

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Territory Real Estate has taken the traditional residential real estate model, thrown it out and built a firm from scratch using the 21st century home-buyer needs as the foundation.

Bringing change to one of the most antiquated industries hasn't been easy. We have set out to break the negative stereotypes deeply rooted the industry and so frequently associated with real estate agents by introducing a new business structure and service. We are excited about what we are delivering home buyers and we promise the change will continue.

Residential real estate buyers are tired of dealing with traditional real estate companies and agents using archaic sales tactics just to generate business. It is overwhelming and at times downright confusing. According to Territory Real Estate, the problem is clear: in order for commission-based real estate agents to get paid they must sell something and this in no way serves home-buyers. But, alas, last week this all changed.

Territory Real Estate - a buyer-centric real estate company based in Boston, Massachusetts challenging the traditional agency model - launched their custom designed website that serves only home-buyers located in the entire state of Massachusetts. The site is catered to the modern day online consumer and offers home-buyers the ability to self-search via http://www.teritoryre.com with out the hassle of an agent. But Territory has taken it one, actually a few, huge steps further by removing all conflicts of interests so frequently seen in traditional real estate transactions. Territory buyers have access to salaried Guides rather than commissioned sales agents. Guides will never try and sell buyers, instead they deliver them with detailed information about geographic locations along with data driven analysis of properties and market conditions, helping them get the lowest price possible on a home. Territory has also rebuilt the defunct commission structure and introduced a flat fee that includes Buyer Rebates. The average rebate for a Territory customer is $8,000!

When asked about being an entrepreneur in the real estate industry, co-founder of Territory and industry expert Terry Sanford comments, "Bringing change to one of the most antiquated industries hasn't been easy. We have set out to break the negative stereotypes deeply rooted the industry and so frequently associated with real estate agents by introducing a new business structure and service. We are excited about what we are delivering home buyers and we promise the change will continue."    

About Territory Real Estate
Territory Real Estate is a residential brokerage that was founded by Terry Sanford and Marla Mullen in 2006. It provides a full-service buying experience for a low flat fee, and a customer rebate at closing. With innovative online tools and resources, industry and local expertise, and a no-pressure approach to closing deals, Territory is the modern buyer's approach to real estate.

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Marla Mullen
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