Boston Interactive Partners with Ride Away to Launch New Online Presence

Boston Interactive, a web design and interactive marketing firm, announces the launch of Ride Away's newly redesigned website (www.ride-away.com). Ride Away is the nation's largest retailer of modified vehicles and adaptive equipment for people with disabilities.

Boston, MA (PRWEB) May 14, 2008 -- Boston Interactive, a web design and interactive marketing firm, announces the launch of Ride Away's newly redesigned website (www.ride-away.com). Ride Away is the nation's largest retailer of modified vehicles and adaptive equipment for people with disabilities.

Ride Away has a well-established and well-recognized position in the modified vehicle industry and required a website to clearly communicate their mission of doing the right thing for their customers. Boston Interactive led a rebranding initiative that focused on conveying Ride Away's core values to the fullest and truest extent.

The customized solution for Ride Away included an integrated campaign focusing on corporate branding strategies, logo design, visual re-design, content management, and search engine optimization solutions. Combined, these fundamentals unified Ride Away's message of listening, educating, and delivering in order to improve the lives of their clients with disabilities. The new website showcases the company's leading position in the industry with a clean, professional design supported by a redesigned logo and vehicle database.

"The main goal for the new website is to create a compelling identity and support the vehicle purchase process" said Chuck Murphy, CEO of Boston Interactive. "By creating a warm and welcoming online atmosphere we hope to create transparency to show Ride Away's genuine care for their customers."

About Boston Interactive - Boston Interactive is a web design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for the brand. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. The internet is one of the most vital marketing and communications tools in today's marketplace and Boston Interactive strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success. More information about Boston Interactive can be found at www.bostoninteractive.com.

About Ride Away - Ride Away is America's largest supplier of handicap-modified vehicles and its employees are recognized as both industry experts and community leaders throughout the East Coast. When Ride-Away opened its doors in 1986, it based its long-term success on one simple premise: The quality of life in our communities directly affects the success of our business; a premise that speaks to the very nature of Ride-Away, its culture, and its commitment to greatness. Giving back to the communities in which they serve is just one way Ride-Away honors its longevity, success and leadership position. Their philanthropic commitment occurs on several fronts, most notably through corporate giving and employee involvement. For more information about Ride-Away please call 888-RIDE-AWAY or visit www.ride-away.com.

Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977 x 239
vmarzilli @ bostoninteractive.com
www.bostoninteractive.com

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