A marked change in student culture on campus, requires a new and advanced approach to retaining students
Hoboken, NJ (PRWEB) May 13, 2008
EducationDynamics, a leading marketing services company that helps higher education institutions find, enroll and retain students, today announced the addition of two interactive workshops to be offered at the National Dialog on Student Retention Conference. The sessions, entitled Building a Blueprint for Online Retention Programs, will lead conference attendees through a hands-on workshop enabling them to build a custom blueprint for effective retention at their institution.
At the conference there will be two concurrent Blueprint sessions, one designed for retaining undergraduate students, which will be presented by Dr. Jennifer Jones, director of academic retention at the University of Alabama, and one designed for retaining adult learners, which will be presented by Peter Tomassi, senior vice president of product development for the Enrollment & Retention Services Division of EducationDynamics. Both will be highly interactive sessions that address the theory behind retention 2.0 and coach participants in the creation of their own retention program blueprint.
"A marked change in student culture on campus, requires a new and advanced approach to retaining students," explains Steve Isaac, CEO of EducationDynamics. "The web-based initiatives offered by retention 2.0 have the potential to reverse the attrition trend, encourage student persistence to graduation and positively impact the financial bottom line of any higher education institution."
Conference participants that attend the Blueprint sessions will become acquainted with:
- Research and theory that frames the retention conversation and the interdependence between traditional retention and retention 2.0 initiatives;
- The concepts of institutional goals, available data, internal buy-in and support and metrics as they pertain to retention 2.0; and
- Strategic development of institution-specific retention 2.0 action plans based on industry best practices.
The Blueprint sessions will be held on Monday, June 2, 2008 at 3 p.m. during the National Dialog on Student Retention Conference. Held June 2-3, 2008 in Atlanta, the National Dialog on Student Retention Conference will bring together experts in student retention for all higher education venues including for-profit and not-for-profit institutions serving graduate and undergraduate students seeking degrees on campus or online. For information about the conference and pre-conference workshops, or to register to attend, visit http://www.educationdynamics.com/retention_conference/.
EducationDynamics, a portfolio company of Halyard Capital, is the leading marketing and information services company dedicated to helping higher education institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, StudyAbroad.com, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of web-delivered services proven to drive enrollment growth and reduce student attrition. For more information, visit http://www.educationdynamics.com.