Robbins Brothers Wins JAWA Award for Engaging Radio Script

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World's biggest engagement ring Store wins first annual Jewelry and Watch competition.

As highlighted in INDESIGN magazine's April issue, Robbins Brothers receives first place recognition in the Radio category of the JAWA (Jewelry and Watch Advertising) Awards. The winning spots, "Doug" and "Rollercoaster," were written by the AdStore and aired during a March 2007 radio campaign. Both spots showcase the engagement ring retailer's unique and complimentary Perfect Proposals™ service.

In the categories of magazine, newspaper, radio, television and billboard, the JAWA judges were asked to score each ad on five different criteria dealing with quality of production/graphics/photography, creativity, innovation, and emotional impact. Each criteria was graded on a scale 1 to 10, with a minimum score of 5 and maximum of 50 for each ad. For any given criteria, a "1" meant the judge felt the ad was average in quality, while a "10" indicated that the ad was extraordinary and beyond all expectations.

Designed as a man's best friend to help hopeful grooms plan and execute all the details of their marriage proposal, Robbins Brothers executives knew the engagement concierge service would resonate on the airwaves. "We were thrilled with these ads that promoted our Perfect Proposals™ service," said Diane Ferraro, Director of Advertising. "The radio spots kicked off a phenomenal campaign for Robbins Brothers and the listener recall was extraordinary." Trace Shelton, Editor-In-Chief of INDESIGN commented, "Considering the competition, it is indeed a high honor. Many of the top jewelry stores from around the country placed entries in the category."

For more information, call:
Tracey Lyles
Media Services Manager
Robbins Bros.
626.224.9400 x8286


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