Largest Wholesale Clearinghouse on the Web Chooses Crossbow Group for Online Conversion Effort

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Wholesalecentral.com, home to the largest audience of wholesale buyers on the Internet, has chosen Crossbow Group to improve online its online conversion rates. The campaign will involve the development and testing of new user interface designs and sign-up processes.

Crossbow Group also understands the key difference between business and consumer purchasing beha-vior on the web.

Wholesalecentral.com, home to the largest audience of whole-sale buyers on the Internet, has chosen Crossbow Group to improve online its online conversion rates. The campaign will involve the development and testing of new user interface designs and sign-up processes.

"With over 10,000 unique visitors a day and over 39,000 daily transactions, Wholesalecen-tral.com is a model of business efficiency. But to Scott Sumner [the firm's President] credit, he felt the site can and should provide an even better experience for customers and prospects," said Jay Bower, Crossbow Group president. "We're looking forward to putting our experience in online conversion optimization to work for Scott and his team".

"We chose Crossbow Group because of they have a proven track record helping companies improve the quantity and quality of transactions on the Internet" said Sumner. "Crossbow Group also understands the key difference between business and consumer purchasing beha-vior on the web."

About Sumner Communications' and WholesaleCentral.com:                                                     Sumner Communications, Inc., is the leading publisher of trade magazines, guides, directories, and web sites for the wholesale merchandise industry. Their trade publications serve the every-day business needs of retailers, wholesalers, distributors, and closeout buyers. These publica-tions are produced for business owners, and not directed to the general public.

The firm publishes five monthly and three annual titles, printing millions of copies each year for wholesalers, importers, manufacturers and buyers of wholesale merchandise.

Since 1996 Sumner Communications has been utilizing the power of the internet to connect even more wholesalers and retailers via their web site, WholesaleCentral.com. The site is most comprehensive directory of current and active wholesalers in more product categories than any other single location on the Web.

Contact Scott, President of Sumner Communications, at (203)748-2050, ext. 101.

About Crossbow Group:
Crossbow Group, one of B-to-B Magazine's Agencies of the Year for the third straight year, is a full-service direct and interactive marketing and communications agency with expertise in devel-oping high impact programs that drive measurable results - across the entire spectrum of com-munications media. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm's client list includes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands. For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at 203-222-2244.

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