Worldwide Advertising Industry Software Launches New Brand

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Creative Manager Pro Becomes Workamajig

Simply stated, Creative Manager Pro was not a brand that looked like it was meant for creative agencies

Creative Manager Pro, the leading worldwide software program for ad agencies and others in the creative and design industries, has launched a new brand to match the creativity of its clients. Throughout the next twelve months, Creative Manager Pro's almost 17,000 users from across the globe will upgrade to the new brand, simply called, "Workamajig."

Incorporating a huge upgrade to a flash-based interface with the new brand, Workamajig starts off its first day with thousands of loyal users who look forward to the new upgrade. As always with Creative Manager Inc.'s products, no installation or conversion are necessary, and all updates are at no cost to all users. All client logins and vendor logins are always free.

The software, which was established in 2001, helps manage advertising agencies' projects and billings in order to help them run their business more efficiently and be more profitable. After servicing the advertising community for well over five years, Creative Manager Pro decided it was time to enhance both its product and its design in order to better speak to its customer base.

Ron Ause, vice president for Workamajig, explained, "The old brand [Creative Manager Pro] did not properly reflect the product and organization behind it. While our product stood out as being the most technologically advanced product of its kind with the broadest set of capabilities to meet the needs of creative advertising firms, it wasn't very creative at all. Our old brand was too straight laced and did not properly convey what we are all about."

The new brand, pronounced work-a-ma-jig, was created by Push, the company's agency of record for the past two and a half years. While the brand was designed to be more creative, the word itself evolves from the simple idea to create a name that would be unique enough to properly reflect the real personality behind the brand.

"Simply stated, Creative Manager Pro was not a brand that looked like it was meant for creative agencies," said Mark Unger, Push's new media creative director. "Since the company is the leading software product in the advertising industry, we wanted to create a uniquely designed brand and original name that was quirky enough to attract businesses, especially since those businesses appreciate creativity."

Workamajig offers many upgrades that Creative Manager Pro did not offer, especially through its functionality and design. The brand showcases its creative personality through the use of a Workamajig avatar. The avatar, which embodies the 'spirit' of the software, performs many different tasks within the program as it is used as an interactive guide to help and inform users.

Along with the avatar, all of Workamajig's program navigations and desktops have moved from .net to Flash, making the system faster and more intuitive to use, while the overall look and feel of the program is now highly configurable by each user. The user interface has also been improved and standardized to meet current best practice standards, ultimately making the product easier to use.

To launch the Workamajig brand, targeted paid media and client outreach will be executed.

"Overall, Workamajig communicates three things: that we know our clients; the fun nature of working with our company and product; and our commitment to building the best product for the creative community, not just on a functional level, but also with a big commitment to the design, performance, and simplicity of the system," said Ause.

Workamajig goes beyond costing to offer full Project Management, CRM, Digital Asset Management, billing and accounting, and Extranet capabilities.

Workamajig (at, is the only Ad Agency software and Project Management Software for the Creative Design industry, created exclusively for design firms, ad agencies, in-house creative/MarCom departments, and creative service firms. It is a web-based integrated project management software and job tracking solution which streamlines the entire firm, from developing new business, to staffing, managing, and executing projects through to accounting and financial reporting.

Workamajig is a full-featured, intuitive system which makes project and ad agency management a breeze. Workamajig supports Customer Relationship Management, Document Management, Shared Calendaring, Accounting and much more. Because it is web-based, there is nothing to install and it can be set up in a very short time. It works with both PC and Macintosh from any location over any connection. It may also be installed locally on the client's own servers. All options include training and support to ensure that clients are up and running quickly.

Among the many features of Workamajig:

  • Graphically view your firm's metrics - manage your firm by the numbers.
  • Manage Contacts and Leads
  • Create Project Schedules, Calendars and Manage Tasks
  • Take your contacts and calendar on the road with iCal, AddressBook & Outlook
  • Approve Timesheets, Purchasing, Billing and Budgets
  • Review and Approve Artwork Online
  • Store and Manage Digital Assets
  • Manage and Balance the Books
  • Free client and vendor access to streamline workflow.
  • Quick startup/import from Clients & Profits, Adman and other systems
  • Full-featured CRM (Client Relationship Management)
  • Extranet capabilities
  • Manage media with an interface with Strata
  • Charting of important industry metrics and firm statistics

Take a test drive at

About Workamajig.

Workamajig was established in 2001 with the merger of two consulting and technology firms, A La Carte Systems Inc. and Streamline Technologies. Workamajig has created a prototype of project management software that fully integrates all departments. The cutting-edge software, utilized by more than 17,000 users, is a user-friendly, Web-based project management and job tracking system, providing clients a single program for accounting, financial reporting, new business development, project staffing and management. For more information about Workamajig or for general company information, please visit or call 1.800.203.7684.

Workamajig is a registered mark of Creative Manager, Inc.
Contact Info:
Creative Manager, Inc.
800.203.7684 x3051

Michael Alberici


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