Molson Goes Live With iCongo's Retail E-Commerce Platform

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Technology powering ShopMolson.com - The place to purchase "Cool beer merchandise"

Our customers expect the same great Molson experience at all times, whether it be on-premise, at retail or online

iCongo, Inc., a North American leader in e-commerce solutions , has announced today that Molson, Canada's oldest brewer, has implemented iCongo's Business-to-Consumer Retail E-Commerce Platform to launch Molson's new web storefront - http://www.shopmolson.com - where consumers can shop for branded merchandise from the company's different brands including Molson Signature, Molson Canadian, Molson Dry, Molson Export, Coors Light, Pilsner and Rickard's.

"In the B2C business, speed equals sales," said Irwin Kramer, President and Chief Executive Officer at iCongo. "Our E-Commerce Retail Platform on shopmolson.com ensures that the customer's shopping experience is not only quick and painless but enjoyable, which leads to larger orders."

"Our customers expect the same great Molson experience at all times, whether it be on-premise, at retail or online," said Ross Buchanan, Director, Digital & Relationship Marketing at Molson. "iCongo's tailored e-commerce system provides an effortless and enjoyable shopping experience for all, which helps us extend and strengthen the Molson brand online."

The iCongo Retail E-Commerce Platform includes rich e-commerce and e-merchandising capabilities, which effectively support Molson's specialized multi-brand e-commerce requirements. Molson's solution also includes complete order management and cross channel fulfillment capabilities, as well as customer service management, advanced pricing and promotions management, interactive selling and web marketing functionality.

About iCongo
iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo's solutions include Business-to-Consumer Retail E-Commerce, Business-to-Business E-Commerce, Catalog and E-Procurement systems, Online Sales Force Automation, and Online Marketing System. iCongo's clients include many world-renowned retailers and brands. For more information, visit iCongo at http://www.icongo.com

About Molson:
With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

For more information, contact:
iCongo, Inc.
Steven Kramer
Executive Vice President
514-866-2664

Molson
Ross Buchanan
Director, Digital & Relationship Marketing
416.679.7183

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