Clickability Presses Play on Twistage Video - Companies Team Up to Offer Clients Customized Video Solution-

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Clickability, Inc.--the global leader in on-demand Web Content Management (WCM)--announces that Twistage, the white label video solution provider, will become a video platform provider for the company. Both Twistage and Clickability focus on configuring custom solutions for their individual clients, including entertainment, social media, publishing, finance, non-profit and user-generated content sites.

Our clients, which include some of the most innovative and prolific companies online and off, demand cutting edge solutions that will push their businesses above and beyond their competitors. Video has clearly emerged as an important component of the web experience. Twistage has the flexibility and ease-of-use our clients need

On the heels of its 2008 User Conference, Clickability, Inc. - the global leader in on-demand Web Content Management (WCM) - announces that Twistage, the white label video solution provider, will become a video platform provider for the company.

Both Twistage and Clickability focus on configuring custom solutions for their individual clients, including entertainment, social media, publishing, finance, non-profit and user-generated content sites. As technology providers for this wide range of customers, Twistage and Clickability deliver seamlessly integrated solutions that are simple to manage and meet each business's specific and unique requirements. Twistage's platform enables Clickability to offer video capabilities to a growing lists of clients - a feature that is increasingly a "must have" for companies with an online presence.

"Our clients, which include some of the most innovative and prolific companies online and off, demand cutting edge solutions that will push their businesses above and beyond their competitors. Video has clearly emerged as an important component of the web experience. Twistage has the flexibility and ease-of-use our clients need," said Rob Lamb, Director of Customer and Partner Programs at Clickability, Inc.

Since launch, Twistage has worked extensively with a wide range of businesses, from social networking sites to major media companies. Today, clients include PerezHilton.com, FastCompany.tv, Mochila, Kidzbop, and more.

"This partnership with Clickability feels really natural because their team shares our vision and values. Together, we're dedicated to making customers' technology concerns disappear, allowing them to focus on what they do best. The combined offering will allow businesses to be incredibly creative in developing, managing and distributing their content without having to get bogged down in the implementation details. We're excited to work with such a dynamic team at Clickability and to enable companies to enter the world of online video," said David Wadler, CEO and co-founder of Twistage.

ABOUT TWISTAGE

Twistage, Inc., a privately held company with offices in New York and San Francisco, offers businesses a seamlessly integrated, white label online video solution. The highly customizable Twistage platform supports a wide range of video formats, visual elements, and business rules, allowing customers to quickly and easily incorporate video into their existing digital assets. The company's "Video Infrastructure On Demand" model enables businesses to reduce overhead and dramatically shorten development time. With features designed to accommodate both user-generated and professional video, Twistage brings the full spectrum of content into a Web 2.0 world.

ABOUT CLICKABILITY, INC.

Clickability™ is the global leader in on demand Web Content Management (WCM), with the largest single Software as a Service (SaaS) deployment in the world. The Clickability platform combines SaaS and Infrastructure as a Service (IaaS) to support the complete content lifecycle. It enables businesses of all sizes to manage their marketing and media solutions more effectively in "the cloud." Enterprise customers such as Amcor, Cantor Fitzgerald and the Hoover Institution, as well as media and entertainment leaders such as CNN, Philadelphia Inquirer, Smithsonian.com, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Clickability's hosted, multi-tenant delivery model also ensures organizations mitigate their environmental impact by maximizing energy efficiency and minimizing waste. Founded in 1999, privately held Clickability is headquartered in San Francisco, with offices in New York and London. Due to its legendary customer service, innovative technology, and strategic partnerships, the company is a finalist for the Software and Information Industry Association's 2008 CODiE Award for best content management solution. More information is available by calling 866-276-4580 or visiting http://www.clickability.com.

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Melody Serafino

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