ReachForce to Present at Canaccord Adams On-Demand Software Conference

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ReachForce selected to speak at the Canaccord Adams On-Demand Software Conference to present as a B2B Marketing Software-as-a-Service and data provider.

ReachForce Inc., provider of On-Demand software and data services for targeted lead generation announced today that its CEO Suaad Sait, will be speaking at the Canaccord Adams On-Demand Software Conference on May 15, 2008 in New York City.

Sait will be speaking on the age old data problems in lead generation that are responsible for over 90% of waste in business-to-business marketing. Sait's presentation will illustrate how ReachForce is re-inventing the data aspect of lead generation via a Software-as-a Service (SaaS) platform. Specifically, Sait will present how ReachForce has created SaaS products with predictive analytics capabilities for real-time targeting of businesses and a data services platform that delivers 100% accurate lead data enabling B2B marketers to have a measurable impact on top-line revenue from ALL of their lead generation initiatives.

"At ReachForce, we are delivering solutions to B2B Marketers that allow them to directly impact revenue with their lead generation initiatives and put an end to the billions of dollars wasted in the industry each year by inefficient marketing caused by poor data sources," said Sait. "This presentation will cover how SaaS based solutions can increase growth and revenue."

The conference features key-note speaker, Willie Tejada, Product Line VP for Application Acceleration Solutions at Akamai Technologies. Other presenting companies include NetSuite, Vocus, SuccessFactors, Eloqua and OpenAir.

About ReachForce
ReachForce, Inc. is a provider of data and software solutions that enable B2B companies to target marketing and sales initiatives at the right person in the right company, every time. ReachForce's revolutionary approach increases lead generation effectiveness and accelerates sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit


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Leigh Anne Wallace
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