Soffront Sponsors Aberdeen Report on CRM in Small and Mid-size Enterprises

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Complimentary Copy of Report Now Available through Aberdeen/Soffront

Prospective customers turn to Soffront to solve the problem of fragmented data; they are looking for a cost-effective and comprehensive way to improve their business processes. Soffront CRM helps customers streamline the flow of information, improve productivity, enhance customer satisfaction, and increase profitability.

Soffront (http://www.soffront.com) announced today that they helped sponsor a report written by Aberdeen Group, a leading business and technology research firm. The report entitled "CRM in SME: Sized to Fit" (March 2008) identifies the strategies, capabilities and enablers that Best-in-Class firms are using to improve the performance of their sales force. Over 120 small and mid-size (SMB) organizations were surveyed to identify Best-in-Class results.

A complimentary copy of this report is available for a limited time by Aberdeen in conjunction with Soffront. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30411140&cid=4720

A key finding in the report is that SMB organizations are pressured by fragmented customer data. To combat this challenge, Best-in-Class firms have implemented processes and adopted technologies to provide the sales force with complete and accurate customer and prospect information.

"We are not surprised by these results," explained Soffront president and founder, Manu Das. "Prospective customers turn to Soffront to solve the problem of fragmented data; they are looking for a cost-effective and comprehensive way to improve their business processes. Soffront CRM helps customers streamline the flow of information, improve productivity, enhance customer satisfaction, and increase profitability."

According to the report, the research numbers speak for themselves about the success of Best-in-class. For example, the Best-in-Class have seen a 27% year-over-year increase in average deal size and a 16% reduction in sales cycle time. In contrast, the Industry Average and Laggards have realized only an 8% increase in year-over-year average deal size. The gap in numbers is created due to lack of a complete CRM solution.

About Soffront
Soffront Software Inc. has the experience, technology and focus to serve mid-market companies seeking CRM solutions. Soffront's integrated CRM capabilities include sales, marketing, customer service, knowledge base, help desk, project management, order processing, defect tracking and more. Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890.

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Gopi Patel

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