Customer Acquisition and Retention Made Easier with Relationship Marketing is the Key to Small Business Success

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Dian Miller owned her own photo lab business for years before deciding to use her experience in a new way. She is now partnering with SendOutCards to help small businesses and sales reps use relationship marketing to acquire and retain their clients. Repeat sales and customer loyalty are important in good times or bad, but as the economy struggles, businesses that help other businesses gain a marketing edge are more necessary than ever. owner Dian Miller provides business owners who recognize its value to gain with what I call an 'unfair advantage.' It's not really unfair, of course, just smart. It's a quick and cost-effective way to build customer loyalty and repeat business.

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When one window closes, another opens. When former photo lab owner, Dian Miller found she was losing ground to Internet vendors, she chose to merge the online marketplace with the tangible products and services of brick and mortar businesses to help thrive and prosper. provided the means.

Markets change constantly in every era and savvy businesses accommodate new methods of communicating with customers. Dian was determined to capitalize on the latest changes to build her new business. Now one of Harrisburg's only SendOutCards representatives, she is able to buck the outsourcing trends and the lure of exclusively online ventures to provide a proven relationship marketing system to businesses throughout the region.

Here is one of the reasons her approach is working: "It costs more money--4 to 10 times as much--to acquire a new customer than it does to keep one you already have, says Dian. Small businesses in particular need to build strong, ongoing relationships with customers. Our SmallBizEdge system lets them use the same tool as larger firms at far less cost. It also provides a good way to introduce a business to prospects--with a personal touch." offers 12,000+ greeting card designs that are ready to go with the click of a mouse. At the same time, cards can be personalized with little effort. Users of the system can send out birthday reminders and other individually targeted messages or use their own photos or images. As email has become the more commonplace way of communicating with customers and prospective customers, a printed glossy card will stand out and receive more attention.

Cards can also be used for providing free or discounted offers from popular vendors such as Starbucks, Home Depot, The Gap, Blockbuster, Bed, Bath, & Beyond, restaurants, and others that will gain attention and generate business through this kind of collaboration.
Personalized greeting cards keep the relationship marketing channel wide open on a continuing basis and can help to keep the revenue stream from drying up or becoming uneven. offers a proven, highly effective relationship marketing tool.

Dian Miller says, " provides business owners who recognize its value to gain with what I call an 'unfair advantage.' It's not really unfair, of course, just smart. It's a quick and cost-effective way to build customer loyalty and repeat business."

Miller offers the following examples of businesses that can benefit from her company's services:
Direct Sales Reps - send invitations to home parties or business meetings, personalized follow-ups, thank you cards, special announcements, monthly tips and ideas, special occasion cards for customers that haven't ordered recently.

Real Estate Agents - new homes for sale in your area, congratulations on your new home, congratulations on the sale of your home, happy anniversary (of purchasing your new home), special occasion cards, prospective client cards, selling tips, buying tips.

Small Business Owners - Even with a small staff or if it's strictly DIY, small businesses can eliminate costly bulk mailing, intrusive emailings or spam, and ads that are not only expensive but often hit only a small part of your target market, use timely reminders, follow-up messages, sales announcements, "news you can use" tips.

"The system helps any business run more smoothly," says Dian. Our clients use us to save effort, time, and money. It's all about keeping their name at the top of the customer's mind whenever they need or want your product or service.

For more information, visit Or call them today at 800.285.9197 to learn more about how businesses of all types can gain an "unfair advantage" with effective relationship marketing.


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Dian Miller

717-236-2110 (in PA)
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