Boulder Logic Introduces Customer Reference Microsite Publishing

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New Boulder Logic Published Pages™ Add-on Module Gives Both Sales and Marketing a Powerful Option for Sharing Customer Reference Marketing Content with Prospects

Boulder Logic™ (http://www.boulderlogic.com), the customer reference specialists, today announced that it has added a new module, called Boulder Logic Published Pages™, to its flagship customer reference product line. The new module allows those using the Boulder Logic Reference Manager™ database to pick and publish marketing content, such as case studies and video profiles, on a personalized micro site that can be shared directly with prospects. Visitor tracking features allow a level of visibility not possible when sales content is distributed to prospects via email. With Boulder Logic Published Pages, marketing is able to facilitate the desired communication while giving sales representatives final control of the prospect experience.

"Boulder Logic continues to evolve with expanded sales and marketing productivity tools around customer reference management," said Joshua Horwitz, Boulder Logic president and co-founder. "Boulder Logic Published Pages give corporate marketing a way to ensure investments in case studies and similar content is being put to effective use, while providing sales flexibility and control of the final distribution."

Published Pages allows users to:

  •     Use a familiar shopping cart experience to select links or attachments for different pieces of content that will work well together.
  •     Follow a simple wizard to customize a micro site for the specific audience with personalized messages on marketing approved templates.
  •     Publish the page with a unique tracking URL that captures and sends notifications back about visitor statistics to the page and individual pieces of content.

Boulder Logic Published Pages is available immediately and sold separately as an add-on module to organizations using Boulder Logic Reference Manager. For more information about adding this module, please contact Boulder Logic at 800.715.1910.

About Boulder Logic
Boulder Logic (http://www.boulderlogic.com) is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customer. Boulder Logic is headquartered in Boulder, Colorado.

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CHRISTY KEMP
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