The price of gold has gone up three times in ten years, and now it's a three thousand dollar necklace. Along with the current gold rush is the rush to purchase a safe to put it in! We sell a lot to coin collectors who wake up one day and realize their collection has gotten pretty heavy, and it's time to bump up and buy a real safe.
Corpus Christi, TX (PRWEB) May 15, 2008
After 10 years as a locksmith, Value Safes owner Zack Gilmore has learned more than a little bit about the importance of finding the right safe. "My customers were wanting and needing better advice," explains Zack, who has owned and operated http://www.ValueSafes.com with his wife Jessica for over 4 years in addition to operating his locksmith business. "They were finding just cheap, bottom-of-the-line safes at department stores, bringing them into our locksmith shops, and saying, 'I lost the key to this'. I'd literally stick a bobby pin into the slot and pop them open. I'd turn around -- we never look into the safe -- and say, 'Please tell me you don't have money in there', but people would put ten thousand dollars in there and not even know."
Protecting one's valuables is a vital part of personal security, but oftentimes customers don't even realize the true value of their possessions. "Let's say you bought a gold necklace ten years ago, and you paid a thousand dollars for it," explains Zack, giving a prime example. "The price of gold has gone up three times in ten years, and now it's a three thousand dollar necklace. Along with the current gold rush is the rush to purchase a safe to put it in! We sell a lot to coin collectors who wake up one day and realize their collection has gotten pretty heavy, and it's time to bump up and buy a real safe."
Giving people a better selection of safes to choose from became one of Zack's goals, but recently he's focused on providing them with better information, as well. In opening his new blog at http://www.SafesBlog.com, Zack is using his experience as a locksmith and seller of safes to match customers with the safe that fits their needs. "There is no Consumer Reports out there that grades safes," he explains, "so I plan on taking each model number that we carry and basically putting a general rating system on it. This is both the way I see it's constructed and the comments that my customers leave. Has that particular model of safe ever been broken into? If so, how? What's the safe's best use? There are some safes just made for fireproofing or waterproofing, but a waterproof, fireproof safe is not made to keep a burglar out; it's just made to keep your documents from burning or getting soaked. The customer needs to know that, and I don't want them to purchase an item thinking they're getting everything they need if that's not the safe's intended purpose."
Looking out for customers' needs has always been Zack's priority, and he is hopeful that proper information is the answer. "There's a lot of confusion out there in the retail market," he says. "Safes have not been readily available to people, and that limits understanding. At the big box retail stores, people go out and think that all safes are made from plastic because that's all that is on display. Now, because of the Internet, the customer has a source to go to, and they can get opinions through our blog. I want people to leave opinions; if your safe was broken into, let us know how it was broken into. I want to hear about that."