Bank Web Sites Ranked for Ease of Use, Informativeness

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New research shows which banks are doing the best job meeting the needs of consumers online and why.

A new report released today by Change Sciences Group looks at how well banks are meeting the needs of consumers online. The report looks at what people experienced over the last month as they attempted to find a deposit account that meets their needs and apply for it on leading national, regional and community bank sites.

To jump to details on the report visit:
http://www.changesciences.com/Reports/Online-Account-Opening

Data highlights from the research include the following.

-- 33% of sites fail to answer at least one question that users have.
-- All sites lack at least some content that some users consider persuasive.
-- 61% of sites pose navigation challenges for some users.
-- Half of the sites have page layout problems that make information hard to find for a significant number of users.
-- The shortest online account opening application is nearly one times shorter than the average.
-- Only one community bank surveyed currently supports online account opening, yet its account opening process surpasses Wells Fargo, Regions and US Bank for ease of use, informativeness and persuasiveness.

The three best sites overall are:
1. Citibank
2. Washington Mutual
3. Wachovia

Other bank web sites covered in the report include: Bank of America, BankAtlantic, BB&T, Chase, Chevy Chase Bank, Fifth Third Bank, Frost Bank, HSBC, National City, Peoples United Bank, PNC, Regions, TCF Bank, US Bank and Wells Fargo.

To download the complete site ranking, sample data, and report table of contents visit:
http://www.changesciences.com/Reports/Online-Account-Opening

About Change Sciences Group
Change Sciences was founded in January 2000 to help companies optimize online business by basing decisions on how people use technology while they live, work, and play.

Contact:
Rhonda Mills
Change Sciences Group, Inc.
888-864-1160 x731
http://www.changesciences.com

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Rhonda Mills
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