Blue Ray Technologies to Open Hollywood Plant and Others Across US to Serve New BD and HD Demand

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BRT plans to expand to plant near Hollywood to be closer to studios, and better handle complex new 2.0 interactive data as Blu-ray moves into its new era. Also negotiating with studios through affiliate on download technology.

Blue Ray Technologies is planning to open multiple Blu-Ray disc production facilities across the U.S, starting with a facility near Hollywood to be close to the indie and major studios that have now all adopted Blu-ray.

The new facilities are designed to be capable of handling the next generation of movie and game discs, Blue-ray 2.0, which gives an interactive web dimension to the consumer, and offer up to "five layers of entertainment," according to BRT founder Erick Hansen, whose Hollywood move puts him closer to the studios he has worked with for years.

Hansen has also been in negotiations with the major studios through an affiliated company for downloadable high definition content over the Internet. While being a pioneer in DVD and now championing Blu-ray discs, Hansen also believes in delivering the best in movie and game content in whatever form the consumer wants it.

With the end of the format war, and 70% of the US having bought or buying HD screens (according to Nielsen figures) There is an "overwhelming" demand now for instant product in Blu-ray is the present and future in the arena, according to DVD pioneer and Blue Ray Technologies founder Erick Hansen.

Which he said means multiple production and shipping locations are needed to serve the demand, something never done before in this end of the industry. Especially for TV shows, from major sports like "NFL" or "NBA" to "American Idol" or "CSI", fans want their shows quickly, and if they missed an episode, online access does not give them HD, Blu-ray quality for their big screens.

The company is upgrading its Spokane, WA, plant and next facilities will be closer to Hollywood studios and networks. "We are looking for additional facilities in Southern California for the overwhelming demand for Blu-ray," said Hansen.

Next he said "We will be looking to add additional capacity in the Mid-West and East Coast."

He is not stopping at US production and distribution points. "By the end of the year, we will be working strategic partnerships in Europe to build a world-class global digital distribution system."

Hansen said "We not only have an interest in cutting transportation costs for the industry and delivery time for customers, it is BRT's 'green' policy mandate of working with the earth instead of against it."

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