Austin, TX (PRWEB) May 19, 2008
Jason Morio, VP of Products at ReachForce Inc., provider of OnDemand software and data services for targeted lead generation, will be presenting at the SIIA NetGain Conference today in San Francisco.
ReachForce was chosen to present as a part of the Conference's Previews, a showcase of the next wave in software innovation. Morio will present an over view of the company and highlight ReachForce's Software-as-a Service (SaaS) products. ReachForce currently offers two SaaS productss that enable B2B Marketers to find the right companies to target using predictive analytics of their CRM data and web visitors.
"Industry average direct marketing response rates are less than 3 percent, B2B click-to-conversion rates in PPC advertising are 2 percent or less and only 10 percent of tradeshow leads are followed-up by sales. This translates to more than 90 percent waste in B2B marketing initiatives," said Morio. "Using predictive analytics tools and custom contact databases, ReachForce provides B2B Marketers with high-quality data that leads to measurable ROI and increased revenue, helping to an end to the waste."
The conference features key-note speakers, Matthew Glotzbach, Product Management Director at Google Enterprise; John Hagel, Co-Chairman of the Deloitte Center for Edge Innovation; George Hu EVP of Marketing, Applications & Education at salesforce.com and Clay Shirky, Author, Educator & Consultant on Social and Economic Effects of Internet Technologies. Other SIIA NetGain Previews presenting companies include Clarizen, Spiceworks, Zuora and SimpleFeed.
ReachForce, Inc. is a provider of data and software solutions that enable B2B companies to target marketing and sales initiatives at the right person in the right company, every time. ReachForce's revolutionary approach increases lead generation effectiveness and accelerates sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit http://www.reachforce.com.