Chicago, IL (PRWEB) May 16, 2008
IEG, LLC, the leading source of sponsorship consulting, valuation, training, research and information, has hired an experienced executive to expand the company's ability to bring its unparalleled advice and counsel to a wide array of organizations.
Tina Beckler has joined IEG as vice president and senior client counsel effective immediately. She is based at the company's Chicago headquarters.
"We are extremely fortunate to have such a dynamic and innovative marketer join our team," said IEG CEO Laren Ukman. "The 16 years of expertise and successful track record Tina brings will be a tremendous asset not only to IEG, but to the clients for whom she will help craft cutting-edge solutions."
Beckler will work with clients to find the answers to their sponsorship challenges from among IEG's wide array of solutions, which range from Advisory and Valuation Services to Custom Research, Training, Return on Sponsorship, and other offerings.
She also will fill a key role managing IEG's relationships with the media investment management companies of parent company GroupM, as well as ultimate parent WPP.
Beckler joins IEG following four years at Relay Worldwide, where in addition to new business development responsibilities, she worked in account management overseeing the firm's work for Cingular/The New AT&T.
Beckler lead Cingular's national and local Hispanic business for Relay, including strategic planning, budgeting, execution and measurement.
Her previous experience includes a strong background in sponsorship, including counseling Millennium Import Company (Belvedere and Chopin vodkas) on selection, activation and execution, and managing the Life Time Fitness Triathlon program --- including partner development and activation --- for the health club chain.
Earlier in her career, Beckler was deeply involved in event and promotional marketing while working for Target Corp., agency Fallon McElligott and Rollerblade, Inc.
About IEG, LLC
IEG is the world's leading provider of independent research, consulting, training and analysis on sponsorship. Founded in 1981, IEG provides corporations and properties with the strategies and tools to harness the sales and marketing power of sports, arts, entertainment and cause marketing.
IEG offers services that include sponsorship consulting, competitive intelligence and valuation. IEG also publishes IEG Sponsorship Report, the international biweekly newsletter on sponsorship; the IEG Sponsorship Sourcebook, the definitive guide to sponsors, properties and agencies; and other industry publications and sources.
IEG also is the leader in sponsorship training. Its internationally renowned Sponsorship Conference, now in its 26th year, attracts a capacity crowd of delegates each year. Through its conferences, seminars and webinars, IEG has trained more than 45,000 sponsorship executives worldwide.
For more information about IEG and the sponsorship industry, please visit http://www.sponsorship.com or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).