Building a Secure Company, Best Practices to Develop against Cyber Threats
San Francisco, CA (PRWEB) May 15, 2008
ClickFacts, the developer of automated risk discovery solutions, today unveiled NetworkFacts, the industry's first comprehensive solution for exposing malware, spyware and malicious intent in web advertising. NetworkFacts is delivered as an on demand solution to advertising networks and ad server companies, and is available from ClickFacts now.
NetworkFacts relieves advertising networks from the burden of manual content review of advertising and publishers sites by providing automated and continuous risk discovery that exponentially accelerates response time against hackers. A manual approach is extremely costly and only marginally effective against the proliferation of malware, spyware, brand theft, phishing, and mis-targeting attacks plaguing the $17 billion online advertising industry. Using NetworkFacts, ad networks and ad servers can quickly, easily and automatically:
- Identify malware embedded on publishers web pages
- Ensure publishers' content meets the Terms and Conditions of the network and advertisers
- Scan ad content for malware infections (PPC ads are increasingly becoming malware Trojan horses)
- Determine that all landing pages associated with a specific ad are free of malicious code
- Verify ads are placed within the context of the brand, and on sites with appropriate content
"Interactive advertising has faced a multitude of exploits which have eroded trust and brand equity and undermined the web's promise," said Michael Caruso, CEO, ClickFacts. "Today ClickFacts becomes the one company focused on providing ad networks and ad servers a product designed to take the manual labor out of verifying advertising inventory. This leaves them free to confidently serve ads free of spyware, adware and other exploits which have kept interactive from earning the level of consumer trust other advertising mediums enjoy."
Mediasmith CEO David L. Smith said, "We only place ads on transparent networks. But even when they are transparent, there is a lot of risk relative to content that we and our clients do not choose to be associated with. There are hundreds of network opportunities and not all are alike in the surety that we are getting what we pay for. We'd much rather do business with networks that are verified by third-party solutions like ClickFacts. This technology gives us a higher level of trust in the networks and puts our clients in a better facing environment for their consumers."
ClickFacts' CEO, Michael Caruso will officially unveil NetworkFacts during his appearance at Silicon Valley Bank's upcoming panel titled "Building a Secure Company, Best Practices to Develop against Cyber Threats" on May 15. The panel will highlight the security issues that are critical to address when building a secure company.
ClickFacts is a risk discovery company providing solutions for online advertisers and publishers to detect click fraud and analyze all aspects of their advertising campaigns. The company's goal is to become the industry standard for ad content authentication and online analytic and auditing solutions. ClickFacts works directly with advertisers, agencies, and search marketing firms, as well as PPC search services, PPC networks, and web publishers. ClickFacts is privately held and was founded in 2005.