The 2008 Ypulse National Mashup Conference Adds Speakers from Disney, Fox Interactive Media/MySpace, MTV, Nickelodeon and DanceJam.com (MC Hammer) to its Event Lineup

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Ypulse.com, the leading independent blog and newsletter for teen media and marketing professionals, in partnership with conference producer Modern Media, today announced that Damon Whiteside, Senior Vice President of Marketing at Walt Disney Records; Hemanshu Nigam, Chief Security Officer at Fox Interactive Media/MySpace; Ian Rowe, Senior Vice President at MTV; Jason Root, Senior Vice President, Digital at Nick.com; and MC Hammer, Co-Founder of DanceJam.com have joined the speaker roster for the 2008 Ypulse National Mashup Conference in San Francisco, July 14 and 15. The group also announced that researcher Teen Eyes, Worldwide Teen Lab (Listen2Youth), Premise Immersive Marketing, Mr. Youth, myYearbook, WhateverLife have joined Fuse, the anchor sponsor, as sponsors. The event is being held at the Hotel Nikko in San Francisco, CA, July 14 to 15, 2008.

I am looking forward to speaking at the 2008 Ypulse National Mashup

Ypulse.com, the leading independent blog and newsletter for teen media and marketing professionals, in partnership with conference producer Modern Media, today announced that Damon Whiteside, Senior Vice President of Marketing at Walt Disney Records; Hemanshu Nigam, Chief Security Officer at Fox Interactive Media/MySpace; Ian Rowe, Senior Vice President at MTV; Jason Root, Senior Vice President, Digital at Nick.com; and MC Hammer, Co-Founder of DanceJam.com have joined the speaker roster for the 2008 Ypulse National Mashup Conference in San Francisco, July 14 and 15. The group also announced that researcher Teen Eyes, Worldwide Teen Lab (Listen2Youth), Premise Immersive Marketing, Mr. Youth, myYearbook, WhateverLife have joined Fuse, the anchor sponsor, as sponsors. The event is being held at the Hotel Nikko in San Francisco, CA, July 14 to 15, 2008.

The afternoon keynote on Tuesday will be delivered by Damon Whiteside, Senior Vice President of Marketing, Walt Disney Records. The Disney Music Group is the number one seller of music for teens and tweens and has parlayed its music success into multi-platinum album releases and sold out concert tours. In his keynote address, Whiteside will discuss music and tweens and Disney's unmatched success in the music industry. "I am looking forward to speaking at the 2008 Ypulse National Mashup," said Whiteside. "I have been with Disney for over 12 years and have had to continuously adapt our product and marketing efforts to keep up with today's youth, trends, and technology."

"I am honored to speak about MTV's Choose or Lose campaign in 2008 to help drive unprecedented youth voter turnout," said Ian Rowe, Senior Vice President from MTV, who will be delivering the keynote address Tuesday morning. "Joining me will be the California MTV/Knight Street Team member Carl Brown, where we'll highlight just one of the ways we are giving young people a new media platform to voice thoughts on the election issues they care about."

Other new speakers include David Aufhauser, Head of Digital Media, Bebo; Molly Chase, Vice President and Executive Producer, Cartoon Network; Lance Tokuda, CEO, RockYou; Vickie Collier, Executive Director, Digital Media, ABC Family; Nikol Hasler and Guy Clark, creators of The Midwest Teen Sex Show; and Teemu Huuhtanen, President, North America, Sulake Inc. (Habbo).

"These speakers are just one more reason the 2008 Ypulse National Mashup is a 'must attend' event for any brand, agency or social marketer interested in reaching youth," said Anastasia Goodstein, Ypulse's founder and editor. "The networking and user-generated roundtables will be phenomenal, along with loads of real world case studies attendees can learn from."

The anchor sponsor of the 2008 Ypulse National Mashup conference is Fuse, a leading youth marketing agency that connects brands with youth through sports, music, fashion and other relevant youth cultural interests. Fuse strives to help brands reach a mass audience while maintaining credibility with key influencers.

For press inquiries, press registration, or to book interviews with Anastasia Goodstein or conference speakers, please contact Carolyn Carson at carolyn@ypulse.com. Attendees can register for the 2008 Ypulse National Mashup by clicking on the "Registration" button on http://www.mashup.ypulse.com. For sponsorship information, please contact publisher Charles Pelton at charles@ypulse.com.

About Ypulse
Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University, where she earned an MSJ in 1999. Goodstein's first book about teens and technology, Totally Wired: What Teens And Tweens Are Really Doing Online, was published by St. Martin's Press last year.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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Diana Adkins
Ypulse
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