America's Most Sparkling City.
White Plains, NY (PRWEB) May 19, 2008
Following the successful launch of [yellow tail] Sparkling White wine last fall, the brand today launched [yellow tail] Sparkling Rosé.
"As Sparkling Rosé continues to rise in popularity, we saw an opportunity to give consumers a second YT sparkling wine that they can enjoy at any time," said Mark Lyle, VP of Marketing for [yellow tail] wines. "Our Sparkling Rosé wine is a fun and colorful twist on sparkling wine, and offers consumers a reason to 'always sparkle."
The new [yellow tail] Sparkling Rosé taste profile mirrors the family of [yellow tail] wines, which are known for being fruit-forward, easy-to-drink, approachable and fun. The Sparkling Rosé is a delightfully fresh, fruity and soft wine with aromas of fresh strawberries and spice, and hints of sweet cherries and tropical fruits.
The introduction of [yellow tail] Sparkling Rosé signals growing consumer interest in the category. According to AC Nielsen, sales of sparkling rosé have risen in volume nearly 52 percent within the past year.
To celebrate the launch of its new sparkling rosé, [yellow tail] is searching for "America's Most Sparkling City." A survey conducted by Greenfield Online identified the top 10 most sparkling cities, which include Las Vegas, New Orleans and Martha's Vineyard. More than half of the survey respondents said that what makes a city sparkle is "breathtaking scenery" (61%) and "great night life" (53%). Americans are encouraged to cast their votes for the winner through June 15 at http://www.yellowtailwineusa.com.
[yellow tail]® Sparkling Rosé Wine quick facts:
Availability: June 1, 2008
Suggested Retail: $10.99
About [yellow tail]
[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. In 2000, Casella Wines joined forces with another family-run company, W.J. Deutsch & Sons, to bring Casella wines and [yellow tail] to the United States. The [yellow tail] wine portfolio includes eight [yellow tail] varietals [including Shiraz and Chardonnay), three blends and a Sparkling White wine. The [yellow tail] The Reserve portfolio includes six varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.
Please drink responsibly.
Digital artwork furnished upon request.
April White / Lisa Bruno / Danielle Bagdzinski
Catalyst Public Relations