Gilbert, Ariz. (PRWEB) May 19, 2008
WheyUP today announced that it has reached an endorsement agreement with Jeff Nygaard of the Association of Volleyball Professionals (AVP) Pro Beach Volleyball Tour. Under this agreement, WheyUP becomes the "official sports drink" of Nygaard and has exclusive rights to use Nygaard's name and likeness in connection with the advertisement, promotion and sale of WheyUP. The startup beverage company will provide Nygaard with t-shirts, caps, stickers and patches to wear during competition, training and media interviews.
WheyUP, the original protein drink with energy, combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. It represents a breakthrough in the sports energy drink market.
A two-time indoor Olympian (2000 and 2004 Olympics) for the United States, Nygaard was awarded the 2003 AVP Most Valuable Player and AVP Team of the Year with partner Dain Blanton. A Wisconsin native, he played volleyball at UCLA. Nygaard led the Bruins to two national championships (1993 and 1995). He earned post-season honors all four years at UCLA, including first-team recognition for three years (1993-95). He was college volleyball's top freshman in 1992 and MVP in 1994 and '95.
"I'm very excited to be joining the WheyUP team," Nygaard said. "WheyUP provides the energy that I need for training, but it also has the protein and amino acids to help my body recover. While training for an upcoming tour stop, my body tends to get sore and muscles are broken down. The protein in WheyUP helps to repair those muscles."
WheyUP's endorsement agreement through Arluck Promotions, a marketing and management firm that represents many professional athletes, also includes AVP MC Chris McGee (nicknamed the "Geeter). McGee has been MC of the Tour for the past eight years, and also hosts the Fox Sports Net show "Dig."
"WheyUP pumps me up during long events," McGee said. "And it helps keep my energy level high for the crowd."
The AVP Tour features 18 stops across the United States and is covered by NBC Sports, FSN, MyNetworkTV, and avp.comTV. The AVP was established in 1983 and is comprised of the best men's and women's pro beach volleyball players in the world. The AVP stands alone as the only pro beach volleyball tour in the country and has a cooperative relationship with USA Volleyball and the Federation International de Volleyball (FIVB).
"We're looking forward to building a strong presence in the volleyball community with not only the players but the fans as well," said WheyUP founder and President Erik Rothchild. "Jeff Nygaard is one of the most exciting volleyball players in the world. He will help us get the word out that WheyUP is a healthier, next-generation sports drink. It features the best of both worlds -- an energy formula and protein all in one."
WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for low-fat and low-carb diets, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle. For more information on WheyUP, visit http://www.wheyup.com.
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