U.H. Warriors Receive Maui Gold Pineapple and Mahalo from Maui Fans

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Maui Pineapple Company of Maui, Hawaii, send a thank you card and 100 Maui Gold pineapples to the University of Hawaii football team.

The special pineapple is sent with lots of aloha and gratitude to the Warriors and we look forward to a fantastic 2008 football season.

Maui Pineapple Company asked friends and fans of the U.H. Warriors to sign an oversized card, thanking the team for the "Sweetest of Seasons" and 2007 WAC Championship. Over 100 people signed the card at their booth in Spectator Village at the Mercedes-Benz Championship this past weekend. The card will accompany a shipment of Maui Gold pineapple for the football team.

Hoping to ease January's disappointing events, the card said, "We are Proud of Our U.H. Warriors." Sentiments ranged from "We're so proud," to "Thanks so much" to even a proposal that says, "I love you, Colt -- will you marry me?"

"Over 100 specially hand-picked, premium Maui Gold® pineapples will be sent to the U.H. Warriors team with the unique card," said Gerry Watts, vice president and general manager of Maui Pineapple Company (http://www.MauiPineapple.com). "The special pineapple is sent with lots of aloha and gratitude to the Warriors and we look forward to a fantastic 2008 football season."

Introduced to the market in 1996, Maui Gold pineapple is a special, hybrid variety of fruit developed and harvested only by Maui Pineapple Company in Hawai'i. Maui Gold has a rich golden color, incredibly sweet flavor, low acid content and contains three times the Vitamin C of a traditional pineapple.

As consumption of fresh pineapple increases throughout the nation, Maui Pineapple Company is making its renowned, extra-sweet Maui Gold available for purchase on the Internet at http://www.MauiPineapple.com.

To ensure consumers receive the highest quality fruit, Maui Pineapple Company ships the fresh, hand-picked pineapples via two-day express delivery by air. All online Maui Gold pineapple orders ship within five business days as permitted by growing and harvesting variables.

Maui Pineapple Company, Ltd. is a subsidiary of Maui Land & Pineapple Company, Inc. (http://www.MauiLand.com).

About Maui Land & Pineapple Company:
Maui Land & Pineapple Company, Inc. (ML&P) is committed to the integration of agriculture, natural resource management and eco-effective design principles to create and manage holistic communities. ML&P's vision of holistic communities is based on the traditional Hawaiian model of ahupua`a, a system of self-reliance based on the artful use of land and water resources to sustain island life indefinitely. ML&P is a Hawai`i corporation and successor to a business organized in 1909. Its principal operating subsidiaries are Maui Pineapple Company Ltd. and Kapalua Land Company Ltd., operator of Kapalua Resort, a master-planned resort community in West Maui. Maui Pineapple Company of Maui, Hawaii is a grower and producer of Maui pineapples -- the largest cultivator of Maui pineapples in the world. The company produces the Maui Gold ® brand of pineapple, which is sold mostly on the West coast of the USA. For additional information please visit either http://www.MauiPineapple.com or http://www.MauiLand.com.

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Tracy Johnson
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