McLean, VA (PRWEB) May 19, 2008
SpeakerBox Communications, a leading technology communications firm, has announced today that their client StackSafe, Inc. was named a finalist in the Best Marketing Campaign category in The 2008 American Business "Stevie" Awards. StackSafe has been a client of SpeakerBox Communications since October 2007 and is also working with Livingston Communications to direct their social media strategy.
The planning and tactics of StackSafe's marketing campaign around the launch of their product, StackSafeTM Test Center, began nine months prior to the product launch. StackSafe's internal marketing team partnered with SpeakerBox and Livingston Communications to increase awareness surrounding market problems and issues uncovered in surveys of over 500 IT operations professionals.
"Being named a finalist for an American Business Award in the Best Marketing Campaign category validates the strong impact we have enjoyed with the launch of Test Center," said Jonah Paransky, VP of Marketing of StackSafe. "The success of the Test Center launch is a credit to the combined efforts and flawless execution our internal team and agencies."
The launch campaign targeted traditional media, analysts and online market influencers. These efforts garnered significant coverage from trade publications, including NetworkWorld and InformationWeek, as well as from well respected blogs such as Read Write Web, eWeek, ZDNet, and TheDeal.com. During January and February, StackSafe also gained positive coverage from key market analyst firms.
"ABA entries grew more than 30% this year, so being named a Finalist is more of an accomplishment than ever before," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."
More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories, including Best Overall Company, Best Executive, Best New Product or Service, Best Corporate Social Responsibility Program, and new categories including Best Management Team and Best Corporate Environmental Responsibility Program. StackSafe is competing in the Best Marketing Campaign category for Small Business.
About The Stevie Awards
Hailed as "the business world's own Oscars," Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com.
About StackSafe, Inc.
StackSafe provides software infrastructure testing solutions that enable IT Operations to significantly improve uptime and resiliency. StackSafe's flagship product, StackSafeTM Test Center, directly addresses the challenge of incomplete and ineffective IT Operations staging and testing of changes to multi-tiered software infrastructure stacks. With Test Center, StackSafe provides the first easy-to-use virtualized staging and testing solution that enables IT Operations to understand the business impact of changes--before they touch production systems. Test Center was awarded the 2008 ITIL Innovation of the Year award at the International IT Service Management Conference and Exhibition. Based in Vienna, Virginia, StackSafe serves IT Operations teams across multiple vertical markets. For more information, visit http://www.stacksafe.com.
Note to editors: If you would like additional information on StackSafe and its products, please visit the StackSafe Press Room at http://www.stacksafe.com/press-room.
The trademark "StackSafe" and the StackSafe logo are the property of StackSafe, Inc. and may not be reproduced without written consent of StackSafe, Inc. All other trademarks belong to their respective owners.
About SpeakerBox Communications, LLC
SpeakerBox Communications is a technology public relations firm that blends strategic communications counsel with flawless execution. With a focus on representing companies in the business of technology, SpeakerBox is proud of the conversations it creates for and about its clients. Formerly SheaHedges Group, SpeakerBox Communications has been repeatedly recognized as one of the largest independently owned public relations firms in the Greater Washington, DC. area. For more information, visit http://www.speakerboxpr.com.