The WCCVB is attempting to take a proactive rather than a reactive response to the current economic climate
Lebanon, Ohio (PRWEB) May 17, 2008
In light of the significant increase in gas prices, the current economic downturn and the approaching Memorial Day holiday, the Warren County Convention & Visitors Bureau (WCCVB) is encouraging consumers to "vacation close to home." Warren County is a perfect drive destination that offers opportunities to take a family trip without spending an outrageous amount on gas and lodging.
Beginning May 19, the WCCVB will be launching "Fill-Up on Savings" featuring a host of money-saving promotional offers for travelers. Select Warren County hotels are offering lodging discounts to travelers who present a recent gas receipt with a value of $20 or more. As an added value, these travelers will also receive special coupons with significant savings to local attractions.
The initial launch of the program will feature discounts from hotels such as Great Wolf Lodge along with special offers from attractions such as The Beach Waterpark. The WCCVB will be supporting this program with a unique promotional page on its website, http://www.ohioslargestplayground.com/fill-up.
As the economy becomes more of a concern, more Americans are changing their summer vacation plans. A recent survey compiled by AIG Travel Guard found that 47% of travelers polled plan to downscale their vacations to save money. Value-conscious consumers are likely to seek money-saving alternatives such as cheaper transportation, lodging, entertainment and recreation in addition to planning shorter trips.
"The WCCVB is attempting to take a proactive rather than a reactive response to the current economic climate," said WCCVB Executive Director, Shirley Bonekemper. "With the tremendous support of all our participating partners, I am excited and encouraged at the tremendous value we offer travelers coming to Warren County."
The "Fill-Up on Savings" promotion serves as an extension of the WCCVB's marketing efforts. Currently, the WCCVB has positioned itself in print and in online ads as a "Great Getaway…Not Far Away," which reflects Warren County's drive-ability. Warren County is within a day's drive for 65% of the U.S. population.
To alleviate fears of high gas prices and to reinforce its proximity, the WCCVB has added a second tag line, "Great affordable family fun is just a few hours away." Sally Derrick, director of marketing stated, "We want our advertising to reflect how family-friendly we are while emphasizing that travelers can still have a good time despite current economic conditions."
Warren County is Ohio's Largest Playground! World-class attractions and unique events make tourism the county's leading industry, with 6.4 million annual visitors. With easy access from Interstates 71 and 75, Warren County is the perfect hub-and-spoke destination, where visitors can enjoy a greater possibility of activities within a 30-mile radius than anywhere else in Ohio.
The Warren County Convention & Visitors Bureau is a destination marketing organization whose mission is to drive tourism and overnight visitation to Warren County. Tourism remains the #1 industry in Warren County, attracting 6.4 million annual visitors who create an economic impact of $637 million and 16,000+ tourism-related jobs.
For additional information, visit http://www.ohioslargestplayground.com or call 800-433-1072.