Skweezer Partners with Smaato

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Skweezer Ads is launching a new mobile banner feed through partnership with Smaato Inc.

Skweezer, Inc. today announced it will begin distributing a new mobile banner advertising feed through partnership with Smaato, Inc.

"Smaato's open architecture platform allows us to dramatically expand our mobile advertising capabilities," said Skweezer, Inc. CEO Kevin Perkins. "By combining the breadth of multiple banner ad networks via Smaato, our premium publishers will have more opportunity to monetize their offerings world-wide with their Skweezer Ads feed."

Skweezer Ads is an online advertising service that provides text-based cost-per-click (CPC) ads to both mobile and desktop environments through a single ad feed. The new partnership with Smaato will allow Skweezer to start offering banner-based cost-per-impression (CPM) ads created specifically for display on mobile platforms. This mobile banner feed is available for international distribution, which supports Skweezer's presence in over 175 countries.

Initial traffic for the new mobile banner feed will be confined to 200 million requests per month and will be served to Skweezer Ads' India market. Once the new feed has been thoroughly appraised and validated, it will be distributed throughout Skweezer Ads' global network of publishers, carriers and ad providers.

About Smaato Inc.:
Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA's unique feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers.

On the Net: Smaato site:

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users' expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer's optimization technology that automatically mobilizes site content for mobile visitors. Skweezer's scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site:
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